Senior Product Marketing Manager - Small Business

Senior Product Marketing Manager - Small Business

• Full-time
• Workplace Type:
  Hybrid or Remote
• Department:
  Marketing & Communications

Linked In is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

This role can be based in Sunnyvale, Mountain View, San Fransico, New York, or Remote

At Linked In, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. This role may be remote or hybrid. At Linked In, hybrid roles are performed both from home and from a Linked In office on select days, as determined by the business needs of the team. Remote roles are performed from the designated home work location upon time of hire, and any changes to this home work location requires a review of remote status and approval.

We’re looking for a Senior Product Marketing Manager to join our Small Business team, focused on driving value for small businesses and helping them get more out of Linked In and Linked In Premium.

This individual will inform & influence product experiences through customer research and marketing-led tactics and experiments, stay relevant to current landscape trends, and execute across full-funnel marketing channel strategy. This marketer will work closely with cross- functional partners and ensure that member feedback and member insights are at the forefront of our work; bringing clarity and precision to the team, helping to identify the most important areas to focus on to meet our Small Business’ needs.

We’re looking for seasoned marketers with demonstrated experience influencing the product roadmap and taking products/features to market.

Responsibilities:

• Drive member insight & empathy: conduct and analyze research to better understand the needs of our members, how they use our features, and how we can develop and shape our product experiences to better meet those needs
• Define positioning and messaging: building on your knowledge and understanding of our members, you’ll shape the product narrative and positioning across product and marketing channels.
• Improve education and drive engagement of the existing product: dig into the landscape of how our members understand and use our current features and strategize around tests and tactics to increase engagement.
• Take new products or features to market: you’ll driveend-to-end go-to-market campaigns for new products and features as they launch, owning the channel mix, creative elements, and performance.
• Cross-functional partnership and influence:
  Establish strong communication and collaboration with a wide set of cross-functional teams. Inspire action and alignment with clear narratives, strategy, goals, and KPIs.
• Own and communicate performance expectations:
  Work with partner teams to determine and set performance expectations for marketing-led initiatives and communicate expectations to senior leaders and cross-functional partners.

Basic Qualifications:

• BA/BS degree in marketing or related field
• 7+ years of experience in marketing or product marketing roles

Preferred Qualifications:

• 7+ years of experience in marketing or product marketing roles at a technology company with a focus on market research and insights, product adoption and engagement, go-to-market
• Proven ability to influence product strategy and roadmap decisions through a deep understanding of audience needs, market insights, and user behavior – grounded in research, data, and strong product intuition.
• Demonstrated expertise in crafting high-impact product narratives, messaging, and positioning that resonates with target audiences and drives adoption and engagement.
• Strong track record in developing and executing go-to-market strategies and…