Marketing Manager

Job Description

This is an exciting time to join U.S. Client Marketing, as we strengthen our focus on deepening relationships with well-established Clients and develop and grow new relationships within our Super‑Regional segment.

As part of the U.S. Client Marketing team, the Manager is responsible for client consultation to uncover needed product and payment marketing opportunities, development of holistic marketing plans to support client needs, and oversight and partnership on the development and implementation of campaigns, events and sponsorship activations to ensure client satisfaction in the Super‑Regional segment. Goals are focused on increasing Visa marketing revenue within margin and third‑party expense requirement parameters, as well as demonstrating the value Visa Marketing brings to clients and cardholders.

Clients will include Super‑Regional Banks and Credit Unions, Cobrand partners, internal stakeholders and colleagues, supplier and strategic relationships. The Super‑Regional Marketing segment is a fast‑growing business within Visa and delivers value to clients through a range of services, from advisory to execution to sponsor ships, via close partnerships with Visa Consulting & Analytics (VCA) and our sales organizations.

The ideal candidate understands the changing payments marketing environment, has payments marketing experience, and is driven to create breakthrough work across all channels. The key to this job is having a focused strategic mindset that enables consultative and creative client marketing solutions, strong communication skills, and a client service mentality, along with an emphasis on measurement to demonstrate value added services provided.

As part of the US Client Marketing Super‑Regional team, the Manager will be focused on supporting the Marketing Activity across a portfolio of clients within the total Super‑Regional Marketing issuer segment.

The Manager will support development of data‑driven marketing initiatives and experiential engagements for Visa’s Super‑Regional Issuing clients, including Consumer payments and Small Business and Commercial payments. The strategies will drive Visa purchase volume, Value Added Services revenue and overall client engagement.

• Develop work product with strong attention to detail and ability to prioritize competing needs/work sets. Collaborate with team members on client pitch and engagement efforts or in developing project work streams.
• Leverage industry and Visa data, market research, best practices, etc. to gather and synthesize deep audience insights and deliver relevant recommendations to clients/stakeholders
• Design and support the successful execution of integrated B2C and B2B campaign activations, across multiple channels, including digital, social, OOH, experiential/event and point‑of‑sale
• Work cross‑functionally and coordinate across sales, legal, product, creative, privacy, Visa Consulting & Analytics, media agencies and more to support development of high‑impact programs utilizing the best of Visa resources and expertise.
• Optimize Visa Consumer and Commercial Marketing platforms/initiatives for clients to establish and deepen client relationships
• Leverage Visa’s iconic sponsorship platforms (Olympics, FIFA World Cup and more), as appropriate, to achieve client and Visa’s objectives
• Enable the measurement, analysis, and reporting of marketing program performance and its impact on business results as appropriate
• Develop and manage marketing contracts
• Demonstrate budget management and financial discipline to support all engagements, including support for forecast management of Value Added Services Revenue for key clients.
• Leverage Artificial Intelligence for increased efficiency and effectiveness in the role
• Support ad hoc requests from key stakeholders and clients.

This is a hybrid position. Expectation of days in the office will be confirmed by your Hiring Manager.

This position is not eligible for Sponsorship.

Basic Qualifications:

• 5 or more years of relevant work experience with a Bachelors Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years…