Content Marketing Manager

Mo Engage is an insights‑led customer engagement platform, trusted by 1,200+ global consumer brands. As a Great Place to Work Company we are a young, fast‑paced and intelligent customer engagement platform that fosters a culture of innovation, ownership, freedom, and fun while building future‑ready technology products. Sitting at a conflux of diverse technologies like Artificial Intelligence, Big Data, Web & Mobile platforms
, MoEngage technology analyzes billions of data points generated by customers and their devices in order to predict their behavior and engage them at every touchpoint throughout their lifecycle with personalized communication.

In just eight years since our inception, we have worked with leading Fortune 500 brands such as Deutsche Telekom, Samsung, Ally Financial, Vodafone, and Mc Afee along with internet‑first brands such as Flipkart, Ola, OYO, Bigbasket, and Sharechat, with a global presence that encompasses 35 countries. We currently have offices in San Francisco, Boston, London, Dubai, Ho Chi Minh city, Bangkok, Kuala Lumpur, Singapore, Sydney, Vietnam, Berlin, Jakarta, and Bengaluru.

The care we give to our customers is quite high! Our achievement of top service and support ratings in Gartner's Magic Quadrant, Gartner Peer Insights, and G2 Summer Reports is a testament to that. Another commendable quality is our people‑centric culture, as we have recently been included in Battery Ventures' top 25 private cloud computing companies
. As recognized by the DivHERsity Awards
, we are one of the top 20 diversity companies in the world, while the Economics Times names us as one of the Top Organizations for Women.

Will you be able to thrive in a fast‑paced environment where innovation, speed, and customer‑centric thinking are the norm? Is it your passion to uncover opportunities others are unaware of and to champion them? Do you crave ownership and a chance to be a part of something that matters? If so, this may be a worthwhile opportunity for you!

Content Strategy & Execution:

• Develop and own the end to end content strategy ensuring alignment with overall business objectives and revenue targets.
• Conduct in-depth market research, competitive analysis, and customer segmentation to identify target markets, ideal customer profiles (ICPs), and buyer personas.
• Define the content strategy, messaging, and value propositions that resonate with target audiences and differentiate our offerings.
• You’ll produce a mix of rich media and long‑form content such as "how‑to" guides, thought‑leadership whitepapers, case studies, SEO‑optimized blog posts, and more.

Launch Planning & Execution:

• Create detailed production and distribution plans, timelines, and collaborate across cross‑functional teams (Design, Campaign, and Digital) to drive awareness, generate leads, and accelerate the sales pipeline.

Performance Monitoring & Optimization:

• Define and track key performance indicators (KPIs) such as MQLs, Organic Traffic, and Content Engagement Rates.
• Analyze performance data, identify trends, and derive actionable insights to optimize and improve performance.
• Establish feedback loops with sales, customer success, and customers to gather insights, understand pain points, and inform future content iterations.

Cross‑functional Collaboration & Leadership:

• Act as a central point of contact, fostering strong relationships and alignment across all stakeholders.
• Champion a customer‑centric approach throughout the customer lifecycle, ensuring customer needs are at the forefront of all marketing and content efforts.

• 4–5 years in Content Marketing, ideally within B2B SaaS or Mar Tech.
• The "M-Shaped" Marketer:
  You are a brilliant writer, but you also understand the "pipes"—SEO/AIO, distribution, and how content fuels the lead gen funnel.
• You aren't afraid of technical jargon. You can easily explain the difference between a CDP and a Marketing Hub.
• Working knowledge of marketing principles and best practices.
• Understanding brand and regulatory compliance.
• Excellent project management skills and the ability to liaise with agencies, vendors, and creative/design professionals.
• Good planning, interpersonal,…