Social Media Manager – Content Creation & Community Engagement

Who is Recruiting from Scratch: Recruiting from Scratch is a talent firm that focuses on placing the best candidate for our clients. Our team is 100% remote and we work with teams across North America, South America, and Europe to help them hire.

Title of Role: Social Media Manager – Content Creation & Community Engagement

Location: Fully Remote (U.S.)

Company Stage of Funding: Series B

Office Type: Remote

Salary: $170,000 – $195,000 base

Our client is a fast-growing, mission-driven fintech company building financial stability tools for underserved Americans—starting with car insurance. Their flagship offering is the first auto liability insurance product that allows drivers to “pay at their own pace,” eliminating large upfront payments and making essential coverage accessible through affordable daily bundles.

The company serves millions of Americans who face financial hardship or have nontraditional insurance profiles, expanding the total addressable market to over 80 million drivers. Profitability and momentum are strong, backed by top-tier investors and a lean, high-ownership team culture centered on transparency, trust, and real impact.

As the Social Media Manager
, you will be the online face and voice of the brand—creating authentic content, shaping community perception, and cultivating trust with thousands of users. You’ll influence product decisions through real-time engagement and help maintain the brand’s exceptional public reputation.

You will:

• Create high-quality, authentic social content (posts, videos, stories, campaigns) that resonates with the community.

• Develop deep product expertise to provide real-time support in coordination with Customer Success.

• Engage with followers with empathy, professionalism, and a service mindset—responding to questions, comments, and conversations.

• Monitor and analyze performance metrics, identifying insights that refine messaging and campaign strategy.

• Communicate data needs to analytics teams and collaborate cross-functionally to optimize social impact.

• Observe trends, audience sentiment, and signals that can influence product direction and improvements.

• Proactively gather customer feedback through social conversations and bring insights back to Growth and Product.

• Maintain and expand the brand’s excellent online reputation, including helping sustain a 4.8-star Trustpilot score.

• Operate independently in a fast-moving environment, taking ownership and driving initiatives without waiting for direction.

Minimum Requirements

• 5+ years of social media management for a brand, startup, or agency.

• Strong portfolio of authentic, high-impact content.

• Experience with design/video editing tools (Canva, Adobe Creative Suite, etc.).

• Exceptional customer empathy and understanding of online community dynamics.

• Comfort analyzing engagement data and adapting strategy accordingly.

• Ability to thrive with high autonomy, ambiguity, and ownership.

• High emotional intelligence, strong written and verbal communication, and a resilient, service-oriented mindset.

• Ability to stay kind, grounded, and human-centered in all interactions.

Preferred Qualifications

• Experience with paid social advertising and performance measurement.

• Familiarity with social scheduling and analytics tools.

• Background in community-driven growth or customer support.

• Passion for community building and understanding how conversations evolve online.

• Insurance broker-agent license (or willingness to obtain) to expand role capabilities.

• Base Salary: $170,000 – $195,000

• 100% employer-paid health, dental, and vision for you and your dependents

• Unlimited PTO

• 401(k) plan

• Remote work stipend

• 2-month parental leave

• High-autonomy, high-trust culture with zero micromanagement

Salary Range: $170,000-$195,000 base.