Senior Product Marketing Manager

Strava is the app for active people. With over 150 million athletes in more than 185 countries, Strava is where connection, motivation, and personal bests thrive. No matter your activity, gear, or goals, we help you find your crew, crush your milestones, and keep moving forward. Start your journey with Strava today.

Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward.

At Strava, we’ve got a mission to connect the world through movement, and we’re committed to providing the endless motivation for athletes of all levels to live their best active life. To further this mission, we’re looking for an experienced Product Marketing expert to join our ambitious Product Marketing team at a pivotal and exciting time for the organization. We’re looking for an eager and adaptable leader who will make an immediate impact on the business, while helping to shape the future of our Product Marketing team and marketing excellence at Strava.

In this role, you’ll be responsible for working across teams including Product, Brand & Social Media, PR, Design, Growth Marketing, Partnerships, UX Research and Consumer Insights, and more to bring your vision for helping Strava’s 120M+ athletes truly get the most out of their Strava experience to life. You'll serve as a key strategic partner to the Product team, using market insights, competitive intelligence, and customer research to influence product roadmap prioritization.

Your market expertise will help shape feature development decisions, ensuring we build products that resonate with our diverse athlete community while driving business growth. You’ll focus on marketing new and existing product features that reinforce the value of our progress, exploration, community, competition, and subscription features, while leading integrated marketing for some of our highest priority initiatives.

We follow a flexible hybrid model that translates to more than half of your time on‑site in either our San Francisco, CA or NYC, NY office — three days per week.

• Are customer-obsessed. You’ll become a company expert on consumer needs, motivations, and drivers of activation and retention.

• Have a strong marketing mind. You’ll lead the development of messaging frameworks and positioning maps to guide marketing campaigns for target audiences.

• Drive product strategy through market insights. You'll conduct/collaborate on competitive analysis, market research, and customer segmentation to inform product decisions and identify white space opportunities. You know how to translate market intelligence into actionable product recommendations that influence roadmap planning.

• Think creatively and simplify the complex. Whether you’re working with our software engineers to understand the value of machine learning for route recommendations or diving into data and insights to articulate the user problems they didn’t even know they had, you’re a master of getting the root of what makes a product awesome how to convince users to care in simple, creative ways.

• Thrive in collaborative environments. You will work closely with our product, UX, analytics, and research teams to synthesize data and insights that inform the product roadmap and marketing plans and test the effectiveness of your marketing efforts.

• Are resourceful and action-oriented. You’ll lead go‑to‑market plans supporting product priorities and new innovations and have a knack for finding and maximizing opportunities as they arise. You’re comfortable operating in ambiguity and know how to develop an idea, get buy‑in, and run point on making it happen.

• Build systems that scale. You're passionate about creating processes, templates, and frameworks that make the entire marketing organization more effective. You see beyond individual campaigns to build sustainable systems that support long‑term growth.

• Taking an audience‑first approach
  , putting the user at the center of every decision you make. You are able to develop an understanding of how best to reach and inspire our users quickly,…