Senior Director of Brand Communications

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Careers by Empowering Futures, Building Communities

Imagine going to work each day knowing that your efforts positively impact individuals and communities. As a global movement and the nation's leading nonprofit organization dedicated to strengthening communities through youth development, healthy living, and social responsibility, the YMCA of Greater San Francisco offers more than just a job—we offer a career with a future and the opportunity to make a lasting difference in your community.

At the Y, you can uncover your passion and build a lifelong career addressing some of the nation's most pressing social issues. Our organizational culture is built on values that aim to build strong communities where you can Be, Belong and Become. With Truth & Courage we strive to understand and act on individual and societal truths. We ensure a safe and inclusive environment with Authenticity & Accessibility, allowing everyone to participate according to their needs.

Our approach is Dependable & Creative, responding to community needs through strong partnerships. Above all, we embody Dignity & Empathy, treating everyone with respect and compassion, and recognizing the inherent dignity in all individuals.

The YMCA of Greater San Francisco is seeking a senior, hands‑on communications leader to serve as the organization’s chief storyteller and reputation architect. Reporting to the Vice President of Marketing and Communications, who sets the overarching strategy, this role brings that strategy to life through powerful storytelling, media engagement, and stakeholder communications.

The Senior Director of Brand Communications is responsible for protecting and elevating the YMCA’s visibility, credibility, and influence across donors, partners, government leaders, media, and the broader community. This position leads the execution of high‑impact communications that build trust, strengthen reputation, and advance the organization’s mission.

Acting as a force multiplier, the Sr. Director turns strategy into action—developing executive messaging, managing media relations, and creating the content and materials that help senior leaders and fundraisers represent the organization with confidence and clarity. The role also supports the success of Mission Advancement efforts tied to $5.1M+ in fundraising, partnerships, and public engagement, while collaborating with the VP of Culture to ensure external communications reinforce the YMCA’s internal voice and values.

• Serve as the primary steward of organizational reputation, ensuring messaging across all external audiences reflects the YMCA’s mission, credibility, and community impact.
• Proactively identify and pursue opportunities to enhance visibility through awards, thought leadership, and media coverage.
• Track and analyze public sentiment, media impact, and brand visibility to inform strategy and report measurable outcomes.

• Develop high‑quality executive materials—including speeches, statements, op‑eds, and key messages—that elevate leadership voices and reinforce strategic priorities.
• Create compelling narratives and proof points for donors, corporate partners, and government leaders that connect directly to measurable impact.
• Manage the strategic social media presence for the CEO and Linked In presence for the organization, advancing thought leadership and engagement among key audiences.

• Lead the YMCA’s media engagement efforts, including story development, pitching, press materials, and interview preparation.
• Build and maintain relationships with journalists and community influencers to secure meaningful, values‑aligned coverage.
• Maintain an updated press kit and master narrative that make it easy for the media to cover the Y accurately and effectively.

• Partner with Mission Advancement to develop and execute communications that enable fundraising, corporate partnerships, and government engagement.
• Craft presentations,…