Principal Product Marketing Manager

Want to help us help others? We’re hiring!

Go Fund Me  is the world’s most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, Go Fund Me  makes it easy and safe for people to ask for help and support causes—for themselves and each other. Together, our community has raised more than $40 billion since 2010.

Join us! The Go Fund Me  team is searching for our next Principal Consumer Product Marketing Manager to lead high-impact, consumer-facing product initiatives across our platform. This individual will be strategic, proactive, and independently driven. They will be instrumental in shaping compelling product narratives, crafting rigorous GTM strategies, and mobilizing cross-functional teams to drive measurable outcomes across the product lifecycle.

In this role, you won’t just support product launches, you’ll own them. You’ll be expected to operate with a high degree of independence, manage ambiguity with clarity, and lead initiatives that impact both team and company-wide goals.

Candidates considered for this role will be located in the San Francisco, Bay Area. There will be an in-office requirement of 2-3x a week.

The Job

• Lead the development and execution of comprehensive go-to-market strategies from planning and stakeholder alignment through asset creation, activation, optimization, scaling, reporting, and iteration, translating business objectives and user needs into full-funnel marketing and channel strategies that drive adoption, engagement, and growth.
• Define and operationalize audience segments, tailoring messaging and tactics to motivations, and optimizing continuously with behavioral and performance data, journey mapping, and competitive insights.
• Establish, track, and communicate performance metrics that clearly demonstrate product marketing’s impact, while building and maintaining scalable messaging frameworks, positioning guides, and audience strategies for cross-team use.
• Synthesize complex product and research insights into differentiated narratives that resonate with users, stand out in the market, and adapt to changing trends.
• Leverage quantitative and qualitative insights, using research as a foundational input, while partnering with Product, Data, Marketing, and Design to validate hypotheses, guide the roadmap, and optimize performance.
• Serve as the connective tissue across teams, aligning Marketing, Comms, Social, and Growth on priorities, deliverables, and goals, while proactively mitigating risks, surfacing product pivots, and leading with rigor, clarity, and a bias toward action.
• Drive ongoing performance through retrospectives, testing, iteration, and scaling, driving innovative strategies and maintaining a consumer-first approach.

You

• 8–12+ years of experience in Product Marketing, with proven impact on consumer-facing product launches and strategic initiatives.
• A strong track record of independently owning high-impact product launches, including testing frameworks and full-funnel marketing campaigns.
• Exceptional ability to synthesize ambiguity into actionable strategy, and to provide clarity where there is none.
• Mastery of product storytelling, messaging frameworks, and positioning across varied user segments and lifecycle stages.
• A consumer-obsessed mindset, consistently advocating for user-first thinking and grounding decisions in user behavior and research.
• Excellent project management, communication, and stakeholder engagement skills.
• Familiarity with tools such as Figma, Click Up, Amplitude, and Slack to drive GTM planning and collaboration.

Why you’ll love it here

• Make an Impact:
  Be part of a mission-driven organization making a positive difference in millions of lives every year.
• Innovative Environment:
  Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere.
• Collaborative Team:
  Join a fun and collaborative team that works hard and celebrates success together.
• Competitive Benefits:
  Enjoy competitive pay and comprehensive healthcare benefits.
• Holistic Support:
  Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave,…