Senior Social Media Manager

Position summary

Cooley is seeking a Senior Social Media Manager to join the Communications team. Under the supervision of the Associate Director of Media Relations, the Senior Social Media Manager will play a leading role in the firmwide and department-level social media activities of a global law firm. The position will include offering guidance and mentorship to more junior positions in the overall communications group, including the firm's Social Media Specialist.

The Senior Social Media Manager will play a critical practice and partner-facing role in assisting Cooley's lawyers and the broader business operations teams with targeted social media training and high impact campaigns. Substantive project and people management are critical to success in this role. Specific duties and responsibilities include, but are not limited to, the following:

• Oversee Cooley's global social media channels and create channel-specific strategies to increase and drive positive engagement across Cooley's diverse set of stakeholders

• Work closely with firm leadership and select practice group leaders and marketers to help implement innovative social media programs supporting that group's business development objectives, including opportunities to build brand, relationships and reputation

• Provide strategic leadership in partnering with senior stakeholders across key business functions (Marketing, Technology & Innovation, DEI, HR) to define and execute enterprise-level social media strategies. Drive the development of high-impact campaigns leveraging advanced storytelling techniques, including video production, message architecture, and narrative frameworks, to enhance brand reputation and engagement

• Provide executive oversight and strategic direction for social media initiatives that amplify external-facing thought leadership across key practice areas. Drive the vision, alignment, and execution of high-profile campaigns to position the organization as an industry authority and strengthen market influence

• Lead the firm's employee advocacy social media platform adopted to amplify Cooley's social media content and solicit relevant content from practices and the broader business functions

• Ensure that the firm's highest editorial standards, guidelines and policies are consistently maintained

• Liaise with Cooley's PR team to enable a seamless flow of information, logistical planning, and positioning to optimize timely social sharing of firm achievements and commentary

• Leverage social media channels to monitor and assess reputational risk and issue spotting

• Assist in strengthening measurement and reporting capabilities to demonstrate impact and ROI

• Provide strategic oversight and final approval of social media content to ensure alignment with the firm's brand standards and messaging.

• Work on tight deadlines with multiple partner groups to gain approval on social media interactions

• Lead and guide more junior team members and supervise Cooley's Social Media Specialist and other social media facing colleagues

• Earn and maintain responsibility and respect as a trusted go-to professional by the partners and firm management

(Where applicable (e.g., if role has direct reports):

• Serve as direct supervisor and mentor to direct reports

• Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requests

• Support business professional development and continued educational opportunities

• In collaboration with immediate supervisor and CN HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events

• All other duties as assigned or required

Required:

• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications, including firm marketing systems software

• Ability to work extended and/or weekend hours, as required

• Ability to travel, as required

• 7+ years direct applicable experience (e.g., prior experience in a marketing or communications-related field) with 2+ years of exempt/management experience in relevant roles

• Experience in a law firm or professional services environment, with a working knowledge of professional services sectors

• Knowledge of the technology and life sciences sectors, as well as broad legal profession and law firm market experience

• Project management skills

Preferred:

• Bachelor's degree in English, Journalism, Communications, Marketing, Business or related field

• Familiarity with video production

• Supervisory experience

• Entrepreneurial by nature

• Excellent attention to detail

• Exceptional interpersonal and communication skills with ability to facilitate and solve problems

• Ability to organize, prioritize and coordinate multiple activities often under tight timelines

• Ability to drive projects to completion and achieve goals

• Strong judgment

• Team-player with…