Enrollment Marketing Manager

Overview

Tassel works extensively with K12 independent and faith-based schools nationwide, helping them shape winning marketing and enrollment strategies. We develop comprehensive brand identity packages, websites, print collateral packets, online marketing campaigns, and traditional advertising programs for schools of all sizes.

The Enrollment Marketing Manager (EMM) consults with Marketing and Admissions Directors, Heads of School, and Advancement/Development Directors to shape marketing strategy. The EMM then orchestrates the required ramp-up projects and online/traditional campaign implementation through a blend of hands‑on engagement and team coordination. This role’s core purpose is to strengthen, retain, and grow our school client base by providing marketing leadership, strategic execution and oversight, and quantifiable success toward stated client outcomes.

Besides stewarding our clients in education, the EMM collaborates daily with Tassel’s production managers, copywriters, designers, programmers, and the marketing support team.

This position is best suited for candidates with prior agency experience and advanced studies in digital marketing. Additional experience in school marketing or admissions is a plus.

Account Health and Growth (35%)

Purpose:

Grow portfolio of education clients by developing strong relationships, trust, and providing strong leadership

• Making recommendations valuable for the client related to current or potential work
• Timely communication and regular touchpoints
• Provide leadership and communicate the value of agency offerings and team approach
• Keeping clients accountable to the plan
• Building and nurturing positive relationships with clients
• Leveraging internal resources at the appropriate times
• Growing in knowledge of the education industry and market segment
• Creating a growth plan for the account
• Participating in and contributing to sales discussions
• Proposal development
• Capturing new opportunities in  CRM
• Up to 10% travel may be required for client visits or conferences

Marketing Strategy & Services Execution (30%)

Purpose:

To provide marketing leadership and execution to define, plan, and achieve the client’s strategic goals and objectives.

• Client onboarding
• Organizing, planning, and leading client meetings
• Create a strategy and game plan
• Own results and ensure the strategy is implemented correctly by the team
• Reviewing analytics, tracking software, KPIs
• Product/service/audience discovery and research
• Client meetings to develop and refine strategy
• Inbound marketing and growth‑driven development services implementation
• Strategic updates or recommendations to client backlog
• Continuing education; staying up‑to‑date with current trends
• Facilitate/lead internal client strategy teams

Project Management (20%)

Purpose:

To initiate, coordinate, and assess the execution of the client’s marketing plan, ensuring it’s on‑time and on‑budget; keep clients updated.

• Weekly update to the client on status and progress of projects
• Sprint planning and coordination for committed work
• Update production managers with client schedule changes
• Strategic gameplan, budget, and retainer management/tracking
• Create project briefs to update internal teams on details of deliverables
• Facilitate internal meetings/discussions
  
  Scoping new project work with internal teams
• Plan & conduct project retrospective/post‑mortem
• Event/task creation for one‑off tasks
• Internal time tracking
• Process improvement

General Admin (15%)

• Internal meetings; etc.

• BS/BA required
• 2+ years of digital marketing experience
• Demonstrated agency experience in school/education marketing strongly preferred

Hub Spot certifications preferred:

• Hub Spot Inbound Marketing Certification
• Content Certification
• Social Media Certification
• Content Marketing Certification
• Email Marketing Certification

• Google Analytics IQ Certification
• Facebook Certified Digital Marketing Associate

Computer & Technical Skills

• Proficiency using Google Apps Suite (Gmail, Chat, Drive, Docs, Sheets, Slides)
• Proven competency with social media (Facebook/Instagram), inbound…