Product Marketing Manager, Construction Vertical Services Portfolio

Overview

Intuit’s Enterprise Suite (IES) is transforming how mid‑market and growing enterprise businesses manage their finances, projects, and operations — all in one connected platform. As we expand IES across industries like Construction, Manufacturing, Financial Services/Real Estate/Family Office, Tech, Non‑profit, and Healthcare, we’re seeking a Staff Product Marketing Manager to define our upmarket strategy for project based verticals to drive growth through our services portfolio - payments, bill pay, capital and workforce.

This is a highly strategic, full‑stack PMM role — combining market insight, product influence, packaging strategy, and storytelling leadership. You’ll partner closely with Product, Sales, Marketing, and Industry GMs to define how IES competes, differentiates, and wins — shaping the next chapter of Intuit’s mid‑market expansion.

• Partner with Vertical Lead to Define our Upmarket Services Portfolio Strategy
• Lead the product marketing strategy for Construction industry expansion through services (payments, bill pay, capital, workforce) — from market sizing and segmentation to positioning, pricing, and launch planning.
• Identify high‑growth audiences with the strongest product‑market fit, leveraging market, customer, and usage insights.
• Develop frameworks that guide how Intuit builds, packages, and monetizes vertical workflows across Quick Books Advanced and IES and our services portfolio
• Partner with Finance, Analytics, and Product to model TAM, revenue potential, and attach opportunities across SKUs.

• Influence the product roadmap by connecting customer needs to monetization and adoption opportunities within each industry.
• Define vertical editions, feature tiering, and pricing strategies that align with customer value and competitive dynamics.
• Collaborate with Product to ensure new capabilities are positioned for maximum adoption, revenue, and retention.
• Partner with PMMs across core departments to ensure a consistent and differentiated “vertical ERP” story.

• Own the narrative for how IES delivers end‑to‑end industry workflows — ensuring clarity and resonance from the website to sales decks.
• Build the GTM blueprint for vertical launches, including naming, messaging, content strategy, enablement, and demand activation.
• Partner with Channel and Sales Enablement to equip sales teams with vertical‑specific playbooks, proof points, and competitive positioning.
• Lead cross‑functional readiness reviews to ensure alignment across product, sales, and marketing teams for each launch.

• Serve as the senior voice of the market — regularly briefing leadership on trends, competitive movements, and opportunities for expansion.
• Advise cross‑functional leaders on how to prioritize investments that accelerate vertical adoption and market share.
• Represent Intuit at industry events, customer councils, and analyst briefings as a credible thought leader for mid‑market ERP innovation.

• 8+ years of experience in product marketing, product strategy, or go‑to‑market leadership
• Direct experience building product or GTM for payments, bill pay or accounting software
• Deep understanding of how to translate customer insight into product and packaging decisions.
• Track record of driving multi‑vertical go‑to‑market initiatives that deliver measurable growth.
• Exceptional storytelling and executive communication skills — able to inspire action across all levels of the organization.
• Analytical rigor with comfort in modeling market opportunities, pricing, and financial impact.
• Experience leading without authority — influencing roadmaps, org priorities, and cross‑functional…