Director, Marketing

Title:

Director, Marketing

Schedule Format

- Location:

Hybrid
- San Francisco

Pay Information
- Salary: $125,547 - $156,934

KQED is one of the largest public media organizations in the country — and increasingly, one of the most digital, reaching Bay Area audiences through streaming, apps, podcasts, social, and web alongside our roots in TV and radio. We’re hiring a Marketing Director to lead the next phase of that digital growth, taking the foundation we’ve built to a new level of scale and sophistication.

You’ll run paid campaigns across a fast-expanding mix of channels and offerings, build the systems and reporting rigor to scale them, and lead go‑to‑market strategy and media for KQED’s first brand campaign in a decade. It’s a highly visible role that sits at the center of how KQED connects with new and younger audiences. You’ll lead, develop and set direction for a small and mighty team and help shape what marketing at KQED looks like for years to come.

KQED envisions a public media organization with a culture that centers on human dignity, equity, and belonging. This will enable us to better serve and reflect the Bay Area through diverse and inclusive storytelling.

We value the contributions of marginalized people in society — including Black, Indigenous, and all people of color, people with disabilities, and LGBTQIA+ people — and we believe that these communities must be centered in the work we do, and we strongly encourage members of these communities to apply.

KQED Code of Ethics https://www.kqed.org/about/code-ethics

The mission that drives us:

KQED provide citizens of Northern California with a community-supported alternative to commercial media. We provide citizens with the knowledge they need to make informed decisions; convene community dialogue; bring the arts to everyone and engage audiences to share their stories. We help students and teachers thrive in 21st-century classrooms, and take people of all ages on journeys of exploration- exposing them to new people, places and ideas.

This role will work hybrid between working in KQED's newly renovated headquarters and working remotely.

• Oversee both brand and performance media and campaign activation — from performance campaigns promoting KQED offerings on owned and third-party platforms, to go‑to‑market strategy and media for KQED's first brand campaign in a decade.
• Set annual strategic and operational plans for marketing — objectives, success metrics, resourcing, budget, and prioritization — across a portfolio that spans reach, acquisition, engagement, and retention.
• Design and build scalable marketing systems, workflows, and infrastructure (processes, tooling, briefing and reporting frameworks) that let the team run a growing volume and complexity of campaigns.
• Own the strategic relationship with KQED’s media agency — overseeing RFPs, contracts, briefs, and overall media strategy.
• Design audience journeys and go‑to‑market models for new KQED priorities and programs.
• Set strategic direction for growth campaign creative and messaging — briefing and directing both in‑house creative and outside agencies. Partner with the brand team on brand campaign creative.
• Own how success is measured across the portfolio — ensuring every campaign is tracked, reported on, and optimized, and that in‑depth post‑mortems showcase key insights and learnings to shape where KQED marketing invests and grows next.
• Build relationships with local media partners to maximize trade and added value inventory and unique marketing opportunities.
• Collaborate with editorial teams (digital video, live events, podcasts, news) to design strategies that drive discovery and engagement with KQED content and experiences.
• Partner with Product on growth…