Senior CRM & Lifecycle Marketing Specialist
Listed on 2026-10-06
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Marketing / Advertising / PR
CRM Systems & Management, Digital Marketing
Backroads is seeking a highly technical CRM & Lifecycle Marketing Specialist to build and optimize nurture campaigns across the guest journey. You will focus on automated email journeys, segmentation, personalization and maintaining data-driven campaign quality.
The role requires hands-on SFMC experience, including Journey Builder and Email Studio, with strong HTML/CSS/AMPscript skills. Expect a hybrid in Berkeley, CA environment and cross-functional collaboration to improve engagement and
This is a great opening to take on the Senior CRM & Lifecycle Marketing Specialist role at Backroads.
Our organisation is growing, and we are hiring a Senior CRM & Lifecycle Marketing Specialist in San Francisco, CA, United States.
This position is for the Senior CRM & Lifecycle Marketing Specialist role at Backroads.
We are seeking a motivated Senior CRM & Lifecycle Marketing Specialist to join Backroads in San Francisco, CA, United States.
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