Demand Generation

Maven AGI sits at the center of the hottest intersection in tech right now: AI and customer experience. While most "AI support" tools still focus on FAQs and deflection, Maven's agents actually do the work — autonomously interacting with customers, personalizing the conversation, and resolving complex issues, not just providing information.

That's not a soft ROI story. It's the most direct cost-displacement case in enterprise software today: real human work, replaced, at a fraction of the cost — not "savings if you use it well," but savings because the agent did the ticket instead of a person.

Founded in 2023 by executives from Hub Spot, Google, and Stripe, Maven builds conversational AI agents that don't just answer customers — they act: going into a customer's account, finding the actual problem, and fixing it, with no human required. Customers like Dell, Serv Pro, Hard Rock, Tripadvisor, Clio, and Thumbtack rely on Maven, with independently verified results — customers report resolving 70–93% of interactions autonomously — and G2 has named Maven a High Performer and Best Meets Requirements across multiple categories this spring.

We're hiring a senior individual contributor to own demand generation 'll set the strategy and own the number, and you'll also do the building yourself: configuring the platforms, launching the campaigns, writing the workflows, and pulling the data. We're looking for someone who enjoys hands-on work and doesn't see it as a step on the way to managing people.

Our GTM motion runs on tight collaboration between marketing, SDRs, and AEs, and this role sits at the center of it. Day to day, you'll work closely with SDRs and AEs to make sure demand turns into real pipeline, not leads that sit in a queue. Inbound is a major part of the job, and you'll also drive outbound programs and ABM against our enterprise accounts.

Given our stage, this role also leans toward growth. You should be comfortable going beyond traditional demand gen channels into experiment-driven tactics when they'll move the number, and comfortable building the systems that make those experiments cheap to run.

• Own the demand generation strategy and number: build and run multi-channel campaigns across inbound (paid ads, website conversion) and outbound (technographic targeting, sequences run with SDRs), with inbound as a primary driver of pipeline volume

• Partner with SDRs and AEs every day on campaign handoff, lead quality, and follow-through, with a tight feedback loop so what marketing sources actually converts

• Work hands-on in the platforms: own our lifecycle marketing program and performance marketing platforms, and be comfortable in Salesforce. You'll build the workflows, scoring, routing, and enrichment with your partners in GTM Systems

• Build and run ABM programs for strategic accounts: account selection and tiering, coordinated plays across paid, email, and outbound, and reporting on account-level engagement

• Work with field marketing on event strategy (conferences, dinners, sponsor ships) and make sure field programs tie back to the same account and campaign framework as digital

• Define and own the metrics that matter (MQL-to-SQL conversion, pipeline sourced and influenced, CAC by channel, speed to lead) and build reporting that makes attribution something the team can trust

• Run a test-and-learn approach to new channels and formats, including AI-native and growth-style tactics (intent data, product signals, automated enrichment and personalization) where they fit our buyer

• Build the systems and playbooks that let demand generation scale without being rebuilt every quarter

• 6+ years in demand generation, growth, or marketing operations at a B2B…