Director of Influencer Marketing

We're looking for a world-class influencer operator to build influencer into Superpower's best acquisition channel. You run influencer like a paid media channel - with the rigor, scripting, and performance tracking that turns creators into a scalable growth engine.

You'll own the full creator ladder - from 10K micro-influencers to multi-million-follower category leaders - plus scripting, whitelisting, contracts, and the performance dashboard that proves the channel works.

You'll own influencer marketing end-to-end from day one. You'll inherit a starting bench of creator relationships, a team that already knows how to script direct-response, and a massive untapped opportunity: every Huberman listener, every Levels affiliate is a Superpower customer in waiting.

This is a player-coach role. Everyone at Superpower is an IC, including leadership - you'll set channel strategy and execute deal-by-deal.

• Creator Ladder: Build the full ladder by end of year one - ~10-15 macro (1M+ followers), 30-40 mid-tier (100K-1M), 50+ micros (10K-100K); source across health, longevity, fitness, biohacking, fertility, women's health, and mental performance; lock in exclusive deals with the 10-15 most aligned creators in the category

• Deal Structure: Move every deal to a hybrid model (performance + base, whitelisting rights baked in); reserve flat-fee deals for true brand-tier creators only; negotiate against creator agents, lawyers, and managers

• Direct-Response Scripting: Partner with creative strategy to write hook-driven, persona-targeted scripts; build the script playbook - what hooks, formats, and angles actually convert

• Whitelisting Program: Ensure every creator deal includes paid usage rights; partner with the Director of Media to repurpose creator content as paid ads on Meta and You Tube

• Performance Tracking: Own CAC by creator, content type, and audience segment; build the monthly creator P&L; run quarterly retention analysis on creator-acquired customers

• Team Leadership: Build and hire the influencer team - influencer manager, partnerships coordinator, and contract ops - as the program scales

• Experience:

  • 5+ years in influencer marketing, with at least 2 leading the function at a DTC brand spending $1M+/year on creators

  • Personally sourced and closed deals across the full ladder - micros, mid-tier, and at least one 1M+ macro deal

  • Run a whitelisting program at scale

• Skills:

  • Write direct-response scripts that perform - not briefs creators reinterpret

  • Read a creator's audience and predict their CAC within 25%

  • Negotiated contracts with creator agents and pushed back on industry-default terms

• Mindset:

  • Bias toward DMing creators, not building decks about DMing creators

  • Comfortable with a high outreach rejection rate

Superpower is a new health system on a mission to extend and enhance human life.

We started with lab testing, then data aggregation / digital twin, then an AI doctor, and now peptides.

Over the past 6 months, we have grown 10x whilst halving CAC. Now we are gearing up for hyper growth.

You can find more about us below:

• Superpower Overview

• Culture at Superpower

• We are all here to genuinely do our life's best work

• Insanely high talent bar, never settling. A players only (see Steve Jobs)

• We live to work as much as we work to live. But we sustainably espouse the superpower ethos of putting health first

• We aim to set the gold standard for team health culture on the planet - live the ethos!

• Forerunner (Top consumer healthcare VC in the world; early board members of Hims and Oura; Kirsten, founder of Forerunner, led our Series A)

• 8VC (leading health and bio investor)

• Evan Moore (Founder of Doordash; Partner at Khosla Ventures)

• Cyan Bannister…