Director of Membership Marketing

We seek a dynamic Director of Membership Marketing to drive the organization’s membership growth. This hands‑on position entails cultivating, acquiring, engaging, renewing and stewarding new, existing and lapsed members. CCWA’s members are the organization's lifeblood as an important foundation of financial support, event attendance and, most important, in fulfilling the organization’s mission for public outreach and participation.

This position works collaboratively across the entire organization. This individual will work closely with our Facilities team, our Director of Technologies, and with outside contractors providing strategic support and services. This role is instrumental in meeting membership growth goals, including recruitment of new members and retention of existing members, as well as cultivating and engaging current member relationships.

The ideal candidate is a seasoned goal-driven membership, marketing, and engagement professional with strong sales and marketing skills, a growth mindset, a passion for civic engagement, and a proven track record of increasing and retaining membership at prior organizations. Ideally, this candidate has a solid familiarity with database software packages and CRM systems, as well as strong social media marketing skills.

It is important that this individual have the warmth and interpersonal skills to cultivate relationships with members and inspire their engagement in our programs and mission.

Particularly helpful will be the ability to create data reports, and to take datasets that have been defined by others, refine them further and operationalize new knowledge into concrete results.

It will be important that the Director of Membership Marketing actively attends CCWA events, and networks and actively engages with attendees (both members and nonmembers) as a key part of the growth strategy.

At Commonwealth Club World Affairs, you’ll be part of a vibrant team dedicated to uplifting and shaping informed public discourse. This is an exciting opportunity to contribute to impactful programming and help build a sustainable future for a respected institution.

• Engagement and Outreach:
  Develop and implement outreach initiatives to attract diverse audiences, build meaningful connections, grow the organization's visibility and brand, and expand CCWA’s reach within the Bay Area community and beyond.
• Strategic Leadership:
  Work closely with senior management and a volunteer committee to develop and execute comprehensive membership acquisition strategies and campaigns, including primarily to individuals but as appropriate to corporations, groups and foundations.
• Membership Acquisition, Retention, and Cultivation:
  Build strong relationships with current, lapsed and new members. Help to define and market effective member benefits and tier differentiation.
• In-Person Member Cultivation and Connection:
  Oversee and drive membership recruitment, retention and relationship-building on-site, especially at events.
• Membership-related Events:
  Work closely with the organization’s event logistics team, plan and oversee membership-centric events, such as member socials and members-only events, to enhance engagement and generate revenue.
• Team
  
  Collaboration:
  
  Work closely with the Co-Presidents, the Board of Governors, the Membership and Marketing Committee, the development team, and other colleagues to align and implement membership goals within organizational priorities.
• Regular Processes:
  Ensure that dues bills, renewal notices, thank‑you acknowledgments, calendars, email outreach and other communications to members and member prospects have fresh and persuasive content and effectively reach their intended recipients on schedule.
• Messages and Materials:
  Help…