GTM Strategy Manager, Direct - Commercial Banks

Position: GTM Strategy Manager, Visa Direct - Commercial Banks
About UsVisa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Job Description The North America Visa Direct Commercialization team is responsible for driving go-to-market execution, client adoption, and business growth across the region. Comprised of payments experts with deep market knowledge and strong analytical capabilities, the team develops and executes go-to-market strategies that drive adoption across money movement use cases, client segments, and payment rails. Working closely with Product, Sales, Solutioning, Marketing, and other cross-functional partners, the team identifies growth opportunities, quantifies market potential, and delivers compelling, insight-driven narratives that help clients unlock the full value of Visa Direct.

As a GTM Strategy Manager for the commercial bank segment, you will help shape and execute Visa Direct's go-to-market strategy for some of North America's most strategic banks and financial institutions. You will develop data-driven commercialization strategies, create client-facing narratives and sales enablement assets, and support high-impact client engagements. By synthesizing market trends, client needs, competitive insights, and performance data, you will identify opportunities to accelerate growth, strengthen client value propositions, and drive adoption for commercial bank use cases.

This role requires close collaboration with cross-functional stakeholders to translate complex capabilities into clear, actionable business outcomes for clients.

The ideal candidate combines strategic thinking, GTM expertise, and strong analytical skills with experience working with commercial banks and financial institutions. They can identify growth opportunities, influence stakeholders across a matrixed organization, and translate insights into effective go-to-market strategies that drive measurable business impact.

We are looking for a self-starter who brings both analytical rigor and strong storytelling capabilities, with the ability to simplify complexity and communicate ideas effectively to a range of audiences. The ideal candidate is intellectually curious, comfortable operating in a fast-paced environment, and energized by solving complex payments challenges. They are eager to help shape how banks adopt and scale modern money movement solutions and are passionate about the future of payments and financial innovation.

ResponsibilitiesGTM Strategy & Execution for Commercial Banks Lead commercial bank segment GTM strategy, translating market, client, and product insights into commercialization priorities, sales plays, and scalable execution plans that drive adoption and revenue growth.

Translate priority use cases into clear product stories and materials tailored to commercial bank buyer needs, including, but not limited to, pitch decks, ROI models, talking points, and product one-pagers.

Manage development and execution of North America GTM strategies by conducting market research and competitive analysis, developing insights into segment growth recommendations.

Develop a working understanding of Visa Direct money movement products and services across rails, use cases, and verticals.

Sales Excellence & Enablement:

Drive sales enablement and…