Lifecycle Marketing Specialist

We are looking for a Lifecycle Marketing Specialist to support our lifecycle marketing team by assisting with campaign production, operational coordination, and quality assurance for email and push marketing programs. Reporting to the Director, you will work closely with regional lifecycle marketing specialists to support campaign builds, manage inbound campaign requests, and ensure campaigns are executed accurately and on schedule.

Using Salesforce Marketing Cloud, you will assist with campaign setup, asset preparation, and campaign QA processes while supporting a global marketing team responsible for driving ticket sales, fan engagement, and subscriber growth.

Responsibilities Support campaign intake, send scheduling, and campaign readiness validation

Build and manage Journey Builder journeys and Automation Studio automations

Design, build, test, and support end-to-end customer journeys using Salesforce Marketing Cloud Manage Data Extensions, including data relationships, primary keys, sendable data extensions, and data retention

Structure and relate customer/contact data within Contact Builder Handle email sends, subscriber management, publication lists, suppression lists, and send classifications through Email Studio Troubleshoot failed automations, journey issues, email sends, data issues, and subscriber/contact problems

Apply CAN-SPAM, unsubscribe management, and consent requirements to email marketing practices

Administer SFMC users, roles, permissions, and Business Units Personalize emails and journeys using AMPscript

Validate audience counts, personalization, links, data, and journey logic before deployment

Document SFMC processes, data flows, automations, and journeys for ongoing administration and support

Requirements2+ years of experience with Salesforce Marketing Cloud email marketing

Working knowledge of SQL queries, data filtering, segmentation, and audience creation

Familiarity with SFMC APIs and integrations with external systems

Understanding of email deliverability fundamentals, including sender reputation, bounces, spam complaints, and engagement

English proficiency at B2 level or higher

We offer

International projects with top brands

Work with global teams of highly skilled, diverse peers

Healthcare benefits

Employee financial programs

Paid time off and sick leave

Upskilling, reskilling and certification courses

Unlimited access to the Linked In Learning library and 22,000+ courses

Global career opportunities

Volunteer and community involvement opportunitiesEPAM Employee Groups Award-winning culture recognized by Glassdoor, Newsweek and Linked In