Product Marketing Manager

Heartflow is a medical technology company advancing the diagnosis and management of coronary artery disease, the #1 cause of death worldwide, using cutting-edge technology. The flagship product—an AI-driven, non-invasive cardiac test supported by the ACC/AHA Chest Pain Guidelines called the Heartflow FFRCT Analysis—provides a color-coded, 3D model of a patient’s coronary arteries indicating the impact blockages have on blood flow to the heart.

Heartflow is the first AI-driven non-invasive integrated heart care solution across the CCTA pathway that helps clinicians identify stenoses in the coronary arteries (Road Map Analysis ), assess coronary blood flow (FFRCT Analysis), and characterize and quantify coronary atherosclerosis (Plaque Analysis). Our pipeline of products is growing and so is our team; join us in helping to revolutionize precision heartcare.

Heartflow is a publicly traded company (HTFL) that has received international recognition for exceptional strides in healthcare innovation, is supported by medical societies around the world, cleared for use in the US, UK, Europe, Japan and Canada, and has been used for more than 750,000 patients worldwide.  This is a high-impact role for an MBA graduate who wants to own the story of a category-defining medical technology company.

As a Product Marketing Manager, you will be the connective tissue between Product, Clinical, Sales, and Marketing Communications. You will own how Heartflow solutions are positioned, launched, and adopted in the field, and you will turn customer, clinical, and market insight into messaging, programs, and tools that help physicians and health systems choose Heartflow. You will work on real launches with real visibility, and success is measured by adoption, utilization, and the quality of the commercial decisions you inform.

WHAT YOU WILL OWNMarket and customer insight:
Build a deep understanding of the patient journey, customer needs, competitive dynamics, and market opportunities. Bring voice-of-customer and field feedback back to Product Management to shape the roadmap.

Positioning and messaging:
Develop and maintain differentiated positioning, value propositions, and key messages for each product and audience, including cardiologists, radiologists, interventional cardiologists, referring physicians, and hospital administrators.

Go-to-market strategy and launches:
Lead launch planning and execution for new products, features, and platform enhancements, from strategy and timelines through commercialization and adoption tracking.

Adoption and utilization strategy:
Identify barriers to adoption within target customer segments, work cross-functionally to build plans that remove them, and pursue deeper reach in existing accounts.

Campaigns and omnichannel programs:
Partner with Marketing Communications to design and run integrated campaigns that reach and educate target customers across channels.

Sales and field enablement:
Build the tools the field needs to win: sales presentations, solution briefs, case studies, demo and value materials, and training content. Partner with Sales leadership, Sales Training, and field advisors to make sure the tools get used.

Clinical evidence and thought leadership:
Translate complex clinical evidence and health economics data into clear, credible claims and commercial messaging. Work with Clinical and Medical Affairs to develop educational and thought leadership content, and engage physicians and key opinion leaders as advisors.

Compliance:
Work with Clinical, Regulatory, Legal, and Medical teams so that marketing materials and programs go through the required review processes and meet applicable requirements.

Metrics and forecasting:
Set measurable goals, manage timelines across activities, and take a data-driven approach to evaluating program effectiveness. Support product forecasting and business planning.

Cross-functional alignment:
Align Marketing, Sales, Product, Clinical, Customer Success, and Professional Education on a single, consistent market narrative across every customer touchpoint.

WHAT YOU BRINGStrategic thinking:
The ability to frame ambiguous problems, size opportunities, set marketing strategy, and defend recommendations with data and clear rationale.

Execution: A bias for action, strong project management, and a track record of driving programs from plan to results.

Storytelling:
Excellent written, verbal, and presentation skills, including the ability to turn technical or clinical detail into…