Director of Product Management; Campaign Brief Agent Job San Francisco area,California USA,Marketing / Advertising / PR

Position: Director of Product Management (Campaign Brief Agent)

The Messaging Platform team is at the heart of how Salesforce connects with millions of customers and prospects today. We’re building an intelligent, agentic platform that powers and prioritizes 1:1 messaging at global scale for Salesforce’s own Marketing team
As the internal “customer zero,” we partner closely with marketing, core products, and data teams to deliver always-on, always-optimizing communications that drive growth, engagement, and trust
Our charter includes replatforming, enabling advanced targeting and personalization, and streamlining content orchestration across channels — not only laying the foundation for the next generation of messaging experiences, but building them
The key focus for this role is to lead the design and launch of a new Campaign Brief Agent an AI-powered agent that transforms how marketers initiate and plan campaigns
This agent’s core job is to produce the campaign design brief and bill of materials (BOM) defining audience, content, and journey requirements which serves as the structured input to a downstream orchestration layer that delegates to specialized agents
These agents will help transform our marketing team from hands-off keyboard to hands-on, enabling them to design, build, and launch highly engaging and targeted campaigns driving pipeline growth and revenue for Salesforce
As a Director of Product Management, you will strategize, design, build, and execute against a roadmap that you define with your engineering, data scientist, architecture, user experience, and marketing partners
This is a fast-moving area with significant visibility within the organization — we are looking for someone up to the challenge of delivering next generation marketing tools for one of the most agentic-forward enterprises in the world
Define the vision and roadmap for the Campaign Brief Agent that orchestrates and delegates to specialized agents built for specific jobs to be done in the campaign design process
Translate business goals (e.g., retention vs. awareness) into agent interaction models and subscriber-centric campaign strategies in partnership with marketing, engineering, data science, and compliance
Own the end-to-end product lifecycle: from ideation and technical scoping to launch and continuous iteration, including the interaction and delegation model between the Campaign Brief Agent and all downstream agents
Define standards for agent performance, reliability, safety, and guardrails — ensuring the system consistently produces high-quality, brand-safe, and effective campaign assets
Conduct in-depth customer interviews, analyze campaign performance data, and monitor the competitive landscape to identify pain points and unmet needs in the marketing campaign creation process
Collaborate with engineering and data teams to develop systems that consider engagement history, fatigue, inferred intent, journey state, and suppression rules
Develop explainability features that log and articulate agent handoffs, enabling transparency and trust across internal stakeholders
Measure performance of the agent using engagement lift, system accuracy, marketer confidence, and business outcomes
Act as a thought partner to internal stakeholders, helping them shift from hands-off marketers to hands-on-keyboard marketers
Evangelize the platform vision, gain alignment across teams, and drive adoption across all outbound messaging use cases

Benefits

Medical Care
Life Insurance
Retirement Savings
Employee Assistance Programs
With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year

Customer-Centric Mindset: deep empathy for the end recipient of messages and for the internal teams (marketers, compliance, operations) who rely on your platform
Prioritization &…