About

About Base AI

Base AI is building the AI Customer Growth Platform for modern B2B companies.

Our platform helps companies orchestrate customer engagement by contextualizing customer signals into growth actions across the entire customer lifecycle - from onboarding and adoption to expansion, advocacy, and retention.

AI is leveling the playing field for feature development, creating new moats and go-to-market frameworks. We believe, more than ever before, that customer & product experience and value creation are becoming significant differentiators. We help our customers gain that differentiation.

AI is also fundamentally changing how high-performing teams operate. We are building Base and our marketing function to be AI-native from the ground up.

We’re looking for our second marketing hire: an AI-native, hands-on growth marketer who will work closely with our Marketing Director to help build the next version of Base’s marketing engine.

This is not a narrowly defined demand generation, content, or marketing operations role. You will own initiatives across the full marketing lifecycle - from identifying an opportunity and developing the message to building the campaign, launching it, measuring the results, and improving the underlying system.

You’ll use AI, automation, and data as fundamental parts of how you work. That might mean building an AI-assisted content engine, automating campaign research and execution, identifying insights across customer conversations, personalizing campaigns by persona or account, or prototyping a new workflow without waiting for technical resources.

We’re not looking for someone who simply uses ChatGPT to complete traditional marketing tasks faster. We’re looking for someone who can rethink how the work should be done - combining strong marketing judgment with AI, automation, experimentation, and exceptional execution.

Base sells multiple products that serve various GTM audiences. You will help us establish a new market category, sharpen our positioning, generate a qualified pipeline, launch new capabilities, and demonstrate through our own marketing what an AI-first customer growth company looks like.

This role is ideal for a builder who can turn ambiguity into an experiment, an experiment into a repeatable playbook, and a successful playbook into measurable growth.

• Design and implement AI-assisted workflows for market research, content development, campaign creation, personalization, distribution, analysis, and reporting.
• Build reusable prompts, automations, agents, templates, and operating systems that increase the speed, quality, and consistency of our marketing.
• Use customer conversations, CRM data, product information, and market signals to uncover insights and turn them into marketing actions.
• Identify repetitive or manual work that can be automated, then build and improve the relevant workflows.
• Document successful systems so they can be reused and scaled across the marketing function.
• Maintain a high standard of accuracy, originality, brand quality, and responsible AI use.

• Own integrated campaigns end-to-end, including audience selection, insight, offer, messaging, creative, execution, distribution, measurement, and iteration.
• Run experiments across personas and channels, including organic, paid, events, webinars, lifecycle programs, and outbound-assisted campaigns.
• Partner closely with Sales to turn marketing engagement into qualified conversations, opportunities, and revenue.
• Analyze performance, identify what is and is not working, and continuously improve campaign results.

• Turn customer conversations, product knowledge, market research,…