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Vice President, Global Brand - Consumer Product & Growth Marketing

Job in San Francisco, San Francisco County, California, 94199, USA
Listing for: Visa
Full Time position
Listed on 2026-10-10
Job specializations:
  • Marketing / Advertising / PR
    Marketing Strategy, Marketing Management, Product Marketing
Salary/Wage Range or Industry Benchmark: 300000 - 420000 USD Yearly USD 300000.00 420000.00 YEAR
Job Description & How to Apply Below
About Us

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale - tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters - to you, to your community, and to the world. Progress starts with you.

Job Description

Visa is seeking an experienced, strategic, and enterprise-minded Vice President to lead Consumer Product & Growth Marketing within the Global Brand organization.

This leader will build and operate Visa's global consumer product and growth marketing engine, translating business and product priorities into differentiated brand, marketing, and go-to-market strategies that accelerate profitable growth across Affluent and Visa Infinite, Cross-Border Travel, and Digital Products & Innovation.

The role serves as the primary connection point between Visa's business priorities, product strategy, consumer needs, and marketing execution. Working across Global Product, Global Cross-Border, Global Brand, Regional Marketing, and specialist marketing functions, the Vice President will ensure Visa's products, platforms, experiences, and innovations are translated into compelling consumer propositions, scalable growth platforms, and measurable business outcomes.

As the senior marketing partner for Global Product and Global Cross-Border, this leader will define portfolio strategies, audience priorities, growth opportunities, innovation roadmaps, commercialization plans, and measurement frameworks that strengthen consumer preference, increase adoption and usage, and create long-term enterprise value.

The role oversees marketing strategy across Visa Infinite and Affluent, Cross-Border Travel and Visa Destinations, and Digital Products & Innovation, including ecommerce, digital wallets, emerging commerce experiences, and future consumer payment innovations.

This leader will act as the business-facing marketing owner for the portfolio, orchestrating the capabilities of Brand Management, Creative & Social Studio, Integrated Marketing, Sponsorship Activation, B2B Marketing, Marketing Services, Insights & Analytics, and Regional Marketing around shared priorities, investment choices, growth objectives, and performance outcomes.

Success requires a leader who can operate simultaneously as an enterprise strategist, growth architect, organizational integrator, and talent builder. The ideal candidate combines expertise in brand marketing, product marketing, and growth strategy with strong commercial judgment and a proven ability to drive transformation across complex global organizations.

The position reports to the Senior Vice President, Global Brand, with dotted-line accountability to senior leaders in Global Product and Global Cross-Border & Sales Operations.

Key Responsibilities
  • Strategy & Business Leadership
    • Define and lead the global Consumer Product & Growth Marketing vision, strategy, and priorities across Affluent and Visa Infinite, Cross-Border Travel, and Digital Products & Innovation.
    • Translate business, product, customer, and market priorities into differentiated growth strategies, consumer propositions, and measurable business outcomes.
    • Advise executive leadership on emerging consumer, competitive, technological, and market trends shaping Visa's growth agenda.
    • Prioritize portfolio investments and resources to maximize consumer relevance, business impact, and long-term growth.
    • Influence enterprise investment decisions across…
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