Vice President, Earned Media, Technology - Burson

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit

Technology is reshaping how we live, work and do business. For the companies driving that change, earning attention requires a clear point of view, credible proof and stories that connect innovation to what matters to people and stakeholders.

We’re looking for a Vice President, Earned Media — Technology who combines deep technology sector expertise, strong editorial judgment and creative thinking in order to help clients tell stories that shape their reputation and advance their business priorities.

Working across Burson’s U.S. Earned Media Practice and Technology teams, you’ll lead earned strategy and execution for leading technology clients. You’ll partner with client leads to help clients define what they want to be known for and determine what they need to do, say, create or demonstrate to earn that coverage and recognition.

You’ll bring Earned into the work from the beginning, partnering with account and client leaders, strategists, creatives and other specialists to shape ideas that breakthrough in the news cycle, develop narratives and identify opportunities to create news.

This role calls for someone who can translate complex technology into coverage that supports business and human impact, confidently.

• Lead earned media strategy. Translate clients’ business priorities and reputation goals into clear narratives, proactive storytelling opportunities and actionable earned programs. Define the audiences we need to reach, what we want them to understand, how to break through with the right earned outlets that can influence those perceptions.
• Find and create the story. Work with clients to uncover the ideas, data, customer experiences and proof points that make their businesses newsworthy. Recommend what clients can do, say or create to give media a compelling reason to pay attention.
• Make technology relevant. Connect technical capabilities and product innovation to broader stories about business transformation, competition, work and everyday life. Develop newsworthy narratives that resonate with business, technology and industry audiences.
• Provide confident client counsel. Serve as a trusted day-to-day earned advisor, helping clients assess newsworthiness, sharpen their point of view and make informed decision. Help clients understand the evolving media ecosystem and bring sound judgment to sensitive issues, partnering with senior leaders and specialists as needed.
• Drive hands-on media engagement. Develop and maintain relationships with national business and technology journalists, trade reporters, newsletter writers, podcasters and independent news creators. Lead pitching and substantive media conversations, securing coverage that advances the client’s narrative.
• Integrate Earned from the start. Partner with account leads and colleagues across Strategy, Intelligence,…