Manager, Product Public Relations

Manager, Product Public Relations

From the beginning, Genentech has been a team of highly dedicated, passionate individuals. We are a place where people are united around a single purpose and an ambitious vision. Together, we aspire to deliver ever better health outcomes for patients while lowering overall healthcare costs. Our goal is to compel the customer to act on behalf of their patients while showing great commitment to the rare disease community, whose support is key.

Utilizing innovative methods to identify patients who may benefit from treatment, we must take a highly strategic approach to patient access while assisting patients and their caregivers to navigate the healthcare system.

Under the direction and guidance of the Senior Director of Product Public Relations, the Product PR Manager will support the implementation and execution of public relations/communications strategies for Product Public Relations. The PPR Manager will bring a unique skill set that complements our existing dynamic team, bringing innovative, digital-first approaches to our communications strategies. In addition, this role will help shape communications strategy and launch plans for our late-stage pipeline assets and portfolio.

They should demonstrate an ability to take smart risks, solve problems, influence peers and senior leadership, and deliver results.

You are a creative and digitally savvy communications professional with a passion for storytelling in the modern media landscape. You are someone who is excited by new platforms and isn't afraid to challenge traditional public relations approaches. You have a background in a fast-paced, digital-first environment, where you've executed multi-channel campaigns that include and go beyond traditional earned media. Your experience with influencer relations and digital content strategy is what sets you apart.

While you can work independently and have a strong drive for results, you also thrive in a collaborative environment and are eager to bring your unique skills to a team committed to your growth and development.

• Support the Product Public Relations team to execute PPR plans for assigned therapy areas and brand(s) in support of data and regulatory milestones, corporate commitment campaigns, and disease state education programs.
• Implement end-to-end communications plans leveraging earned media, sponsored content, social media, influencer relations, and owned media channels to engage media, patients, HCPs, consumers, policymakers, advocacy partners, and other external stakeholders.
• Serve as a public relations expert for one or more products/pipeline assets and have a deep understanding of the brand objectives.
• Content planning and creation for corporate digital channels (social media, ) and channel management.
• Develop and execute influencer strategies that support brand objectives.
• Basic media relations; proactive media pitching, reactive responding to media inquiries, story monitoring, and relationship engagement with select media.
• Partner with numerous internal stakeholders, including Commercial, Public Affairs & Access, U.S. Medical Affairs, Legal and Regulatory, and cross-functional global counterparts and other internal stakeholders.
• Execution of communications strategies for brand priorities, delivering supervised results according to brand strategic plans.
• Serve as a strong communications/public relations expert working collaboratively with relevant teams to develop, implement, and deliver our agreed communication programs/campaigns/activities.
• Develop and measure effective metrics/KPIs to track communication impact and deliver the best business outcomes.
• Be inspired, curious, and creative to help us transform into a continuous improvement culture, fueled by innovation, so we excite the best associated experience day.
• Manage Public Relations agencies working in support of our medicines. Be accountable for associated budgets and resources.

• Bachelor’s degree in a related field, including journalism, public relations, marketing, and communications.
• Minimum of 6-8 years in roles delivering high-impact communication strategies and plans within a global organization
• Good at stakeholder management and ability to work effectively in a highly matrixed organization and across geographical boundaries.
• Ability to work in agile team settings, supporting the teams and collectively driving for collective results, resilience
• Advanced social media…