Partner Marketing Manager, AI
Listed on 2026-10-11
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Marketing / Advertising / PR
Marketing Strategy, Marketing Management, Product Marketing, Digital Marketing
We're looking for a Partner Marketing Manager with deep roots in the AI and ISV (Independent Software Vendor) ecosystem to drive co-marketing strategy and execution across our AI partner landscape. This role requires proven developer marketing and technical marketing experience; this is not a generalist brand or campaign role. This person will own end-to-end partner marketing programs from strategic planning through to measurement, with a particular focus on ISV partners who are building AI-powered products, integrating foundation models, and deploying AI solutions on our platforms.
They will serve as the marketing voice in cross-functional partner relationships, deeply understanding how ISVs evaluate, adopt, and go to market with AI platforms.
They will operate in a fast-moving, rapidly changing environment where priorities shift quickly, making decisions with incomplete information and reprioritizing based on business impact. They will operate as an AI-native marketer, leveraging AI tools and workflows to move faster, generate deeper insights, and scale impact beyond what traditional approaches allow. Above all, they bring a genuine passion for AI, an understanding of the ISV business model, and an audience-first mindset and a deep understanding of technical audiences and translating complex AI capabilities into compelling stories that resonate with ISV developers, product leaders, and executives.
Partner Marketing Manager, AI Responsibilities:
Partner Marketing Strategy:
Develop and execute integrated co-marketing plans with strategic ISV partners who are building on, integrating with, or deploying AI solutions using our platforms and APIs, driving mutual business outcomes including awareness, pipeline, adoption, and revenue
ISV Ecosystem Development:
Build deep, trust-based relationships with ISV partner marketing teams
understand their product roadmaps, AI adoption maturity, and go-to-market strategies to identify the highest-impact co-marketing opportunities
Cross-Functional Orchestration:
Lead cross-functional work streams spanning product marketing, sales, developer relations, comms, events, brand and creative, aligning internal teams and external ISV partner counterparts on shared goals
Campaign & Content Development:
Design and deliver multi-channel campaigns (digital, events, thought leadership, case studies, technical webinars, developer workshops) that showcase joint AI solutions, highlight ISV integration stories, and drive measurable demand among technical and business audiences
Measurement & Optimization:
Define KPIs, build dashboards, and run post-campaign analyses to quantify partner marketing ROI
use data to continuously improve program performance
AI & ISV Ecosystem Intelligence:
Monitor the competitive AI landscape, ISV partner dynamics, foundation model ecosystem, and industry trends to identify whitespace opportunities and inform go-to-market strategy
AI-Native Execution:
Integrate AI tools into daily workflows
from research and content generation to campaign analysis and reporting and champion AI adoption within the broader marketing team
Budget & Resource Management:
Own the partner marketing budget, negotiate co-funding / MDF agreements with ISV partners, and manage agency/vendor relationships
Executive Storytelling:
Craft compelling joint AI value propositions and narratives for C-suite and VP-level ISV partner stakeholders
present at partner summits, AI industry events, and internal leadership forums
Technical Audience Marketing:
Develop and execute marketing programs specifically designed for technical audiences within ISVs developers, AI/ML engineers, solution architects, and platform builders. Understand their workflows, pain points, and…
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