Client Engagement Specialist

The Client Engagement Specialist is a key team member within the Marketing Department. The Specialist plans and manages a range of marketing activities for the office/region that elevate the profile of the Firm in the market, create opportunities for lawyers to connect and build relationships with clients and prospective clients, and support the business development objectives of the practices in the office/region.

The role requires the development of strong and effective working relationships within the Marketing Department, as well as with other administrative departments and lawyers, to ensure the success of our regional marketing initiatives.

Essential Duties and Responsibilities:

Develops, plans, leads, and executes Firm-sponsored programs for current and prospective clients

Serving as the marketing lead for events and sponsor ships

Creating event plans and managing critical dates and timelines

Drafting and managing internal and external communications related to the program, including coordinating with the Digital Marketing team on postings to the Firm’s website and social media channels

Collaborating with other Client Engagement team members and relevant practice/industry BD and Marketing liaisons on event logistics, including invitations, strategic development of guest lists, speaker invitations and prep, handout materials, nametags, site management, visual presentations, and follow-up Supports the office/region’s client entertainment activities, including management of the Firm’s ticket assets and allocation system

Coordinates the production and distribution of various legal updates sent to clients, including formatting documents for print, web, and email, obtaining appropriate approvals from lawyers and colleagues, posting to the website and other databases, and creating post-distribution readership reports

Helps prepare and manage the office marketing budget; tracks and analyzes office/regional initiatives, evaluating the ROI of activities to recommend and plan future efforts

Supports the maintenance of and engagement with the Firm’s CRM system in the office/region, and leverages the system to connect lawyers, clients, and other contacts

Identifies, tracks, and secures relevant speaking and other credentialing opportunities for lawyers in the office/region; creates relevant materials to support those efforts

Assists in the onboarding and integration of new lawyers and lateral partners

Assists in the development and execution of lawyer workshops on developing a professional biography and Linked In profile

Works on special projects as requested by the Client Engagement Manager and office leadership

Education and/or

Experience:

Required:

A Bachelor’s degree from an accredited universityA minimum of five (5) years of professional marketing, business development, or other relevant experienceA minimum of two (2) years’ experience planning and leading events in a professional services environment

Proficiency in Microsoft Office and Outlook Excellent writing and proofreading skills

Preferred:

Strong understanding of social media platforms and digital marketing

Advanced knowledge of marketing databases and technologies to track, maintain, and disseminate content, such as Vuture, Sales Force, and Inter Action Solid  understanding of the competitive landscape in the local/regional market

Other

Skills and Abilities:

The following will also be required of the successful candidate:

Strong organizational skills

Strong attention to detail

Good judgment

Strong interpersonal communication skills

Strong analytical and problem solving skills

Able to work harmoniously and effectively with others

Able to preserve confidentiality and exercise discretion

Able to work under pressure

Able to manage multiple projects with…