Head of Marketing

Abby Care is building the leading AI-native platform for family-led care. America is facing a growing care crisis. Millions more people need care at home than ever. Over 50 million family caregivers support loved ones without the tools, training, or recognition they deserve. We believe families are the largest untapped caregiving workforce in America, and that technology can help them deliver better care while driving stronger outcomes and greater transparency across the healthcare system.

Abby Care combines clinical oversight with an AI-powered platform to train, enable, and support family caregivers in delivering high-quality care  platform helps health plans and government partners better understand, verify, and improve care in the home. We expand access to care, reduce reliance on higher-cost settings, and help ensure public dollars are spent effectively. We are proud to partner with leading health plans, providers, and community organizations and are backed by top VCs.

We envision a future where family-led care is a core part of the healthcare system. Abby Care is building that future. Join us in solving one of the most important challenges of our time.

Abby Care is at a significant inflection point and is poised to make an impact. Backed by Khosla, Thrive, and Sequoia through our Series B, and now closing our Series C, we are partnering with some of the nation's largest health plans to solve a pervasive problem in the healthcare space. We’re looking for a VP of Marketing who is excited to define a new category - AI enabled home care: where Abby Care is the definition of quality AI-enabled care s is the most senior marketing hire in the organization, and the person who will set the bar high for how we tell our story and articulate our value proposition.

This role goes beyond growth, creative, and brand, though all three matter deeply. You will be strategic about how Abby Care is positioned to multiple, very different audiences at once: caregivers who need to see us as the organization of choice, and executives, plans, providers, and regulators who need to see us as the standard the category is measured against. You will lead and grow a team that already reports into this role, centralizing content and creative so Abby Care speaks with one voice as we scale.

You are agnostic to background (brand, creative, or growth marketing all qualify) but you've worked as a generalist inside a company on a steep growth curve, and know how to scale a function and a team. Healthcare experience is a bonus, not a requirement.

You take pride in your craft, prioritize excellence, and you believe good enough isn't good enough. Whether taking a 10,000 foot view or zooming back into the details you are able to navigate the big picture and granularity with ease. You're comfortable in a startup environment, low ego, high EQ, and genuinely driven by the mission, with no hesitation about rolling up your sleeves even as a leader.

You have a bias for action and move with intention rather than waiting for certainty. You ask whether something being untried is a reason to do it, not avoid it. You're resourceful, you work well with others, and you're confident enough to bring a real point of view to the table. If you are excited about the opportunity to define the standard for home care on a national scale, we’d love to hear from you.

This is a Full-Time Hybrid opportunity based in San Francisco

• Define category strategy: Set Abby Care's positioning as AI-enabled home care, building the narrative and messaging that differentiates us to caregivers, plans, providers, and regulators.

• Own brand consistency: Ensure…