Product Marketing Manager

The Role

We're looking for a Staff Product Marketing Manager, Growth to define how Linktree's monetization strategy is understood, experienced, and brought to market. This is a highly strategic leadership role responsible for shaping the long-term positioning, pricing narrative, and go-to-market strategy for Linktree's paid products and revenue ecosystem.

You’ll partner closely with Product, Growth, Data, Design, Finance, and Executive Leadership to influence monetization strategy from conception through launch. Beyond driving exceptional product marketing, you’ll establish the frameworks, narratives, and operating models that help Linktree make smarter pricing, packaging, and expansion decisions over time.

As one of the most senior individual contributors on the Product Marketing team, you’ll influence product direction, mentor teammates, and raise the bar for how we communicate value across every customer touchpoint.

If you’re energized by solving complex monetization challenges, creating category-defining product narratives, and influencing strategy across an organization, we’d love to meet you.

Own the long-term product marketing strategy for Linktree's monetization ecosystem, including subscriptions, add-ons, new revenue products, and future pricing initiatives.

Develop the positioning architecture and messaging strategy that communicates the value of our paid experiences across user segments, markets, and creator verticals.

Establish the strategic narrative for how Linktree evolves from a free product into a platform users are excited to invest in.

Drive company-wide alignment around monetization priorities through clear customer insights, market intelligence, and competitive positioning.

Partner with Product, Growth, Finance, and Executive Leadership to shape pricing, packaging, bundling, and monetization decisions before products reach market.

Develop customer segmentation frameworks, willingness-to-pay research, and value-based positioning that inform strategic investment decisions.

Create repeatable frameworks for evaluating monetization opportunities and emerging revenue products.

Serve as a strategic thought partner on long-term revenue strategy rather than simply marketing existing products.

Define GTM strategy for major revenue initiatives across the customer lifecycle.

Determine launch strategy, audience prioritization, positioning, messaging hierarchy, and success metrics for new subscription offerings and monetization features.

Partner across Product, Lifecycle Marketing, Growth, Brand, Paid, and Creative to ensure launches are cohesive and strategically aligned.

Drive executive-level launch readiness across cross-functional teams.

Partner with Product and Design to shape how monetization experiences are introduced within the product.

Define principles and messaging frameworks that guide upgrade flows, pricing surfaces, onboarding, experimentation, and conversion experiences.

Use behavioral insights, experimentation, and customer research to continuously improve monetization performance without sacrificing customer trust.

Own the strategic narrative behind major commercial moments including Black Friday, Cyber Monday, annual subscription campaigns, and global pricing initiatives.

Ensure every campaign reinforces Linktree's long-term positioning while driving measurable business outcomes.

Partner with Brand and Creative teams to evolve how revenue campaigns show up across every customer touchpoint.

Develop the…