Global Head of Performance Marketing & Growth — Equity

About the role

Scaling from $1B ARR to $5B means we need to build a demand generation engine that drives growth across multiple product lines, buyer segments, and personas - even accelerating growth from prospects and customers alike, whether domestically or abroad. That’s where you come in.

As our Head of Performance Marketing, you’ll build, coach, and lead a team of world class marketers. Your team will be responsible for generating high quality leads and building pipeline via digital paid channels.

This role is highly cross-functional. You’ll partner closely with our creative, content, growth, analytics, marketing operations, and GTM teams to help Rippling win.

The Performance Marketing team sits within the growth marketing org, which has been a key driver in Rippling’s trajectory. Mamoon Hamid, a partner at Kleiner Perkins said that “Rippling’s growth is in the 1% of the 1%. At their scale, they are one of the fastest growing companies in the world.” As a senior marketing leader, you’ll mature our growth engine while pushing the boundaries in B2B marketing in a truly 1 of a kind compound startup.

Success in role means diving in and landing quick wins, then identifying big bets to accelerate revenue generation.

• Develop the worldwide, multi-channel strategy for capturing demand across all of Rippling’s products. This will comprise a mix of paid and organic efforts and it’s up to you to balance the mix to drive maximum output.
• Manage 8-figure annual budgets efficiently, hitting or exceeding targets and continuously optimizing channel and campaign allocations to maximize revenue.
• You’ll build an experimentation engine within your team that fuels scale and efficiency gains; you’ll optimize via test and learn.
• Establish the structure and processes to operate a centralized worldwide performance marketing team with stakeholders across geographies and product lines.
• Build, mentor, and manage a high caliber team of paid marketers that can consistently meet or exceed their (ambitious) targets. Effectively manage vendors to achieve our goals.
• Collaborate cross-functionally to build and iterate on campaigns. Partner closely with growth stakeholders (including GM’s of each product line) to share learnings, brainstorm, and report out on results.
• Partner with analytics to create a measurement ecosystem that allows us to track leading indicators and KPIs throughout the funnel through revenue retention.
• Although this is a leadership role, like every leader at Rippling (including Parker), you’ll pick up IC initiatives to maximize your team’s impact. You’re not afraid to roll up your sleeves and do things yourself; in fact, you relish the opportunity to go to ground zero of execution, knowing it makes you a better coach and cross-functional partner.

• 8-12 years of experience, with at least 6 in performance marketing. Less experience will be considered if you spike in building agentic workflows for performance marketing.
• 5+ years managing a team of > 6 marketers
• End-to-end ownership. You execute flawlessly (directly & via others) and take your projects across the finish line. You own mistakes and learn from them
• You naturally communicate clearly, because you think clearly. You know how to modulate your communications, whether talking to an IC on your team or an executive
• Collaboration; you have a track record of delivering outsized results by partnering with others cross-functionally
• Strong analytical skills to uncover insights that you incorporate into your team’s initiative roadmap
• Deep marketing channel expertise spanning paid social platforms (like Meta, Linkedin, Tiktok), Google SEM, Bing Search, ChatGPT ads, Display, Youtube, affiliate marketing, and/or landing page optimization
• A…