App Marketing Program Manager

Sia is a next-generation, global management consulting group. Founded in 1999, we were born digital. Today our strategy and management capabilities are augmented by data science, enhanced by creativity and driven by responsibility. We’re optimists for change and we help clients initiate, navigate and benefit from transformation. We believe optimism is a force multiplier, helping clients to mitigate downside and maximize opportunity.

With expertise across a broad range of sectors and services, our 3,000 consultants serve clients worldwide from 48 locations in 19 countries. Our expertise delivers results. Our optimism transforms outcomes.

About Sia Experience-Marketing Advisory

Sia Experience is the end-to-end marketing and customer experience arm of Sia. Agile and collaborative, our Marketing Advisory Business Line is recognized for delivering high-impact, growth-focused solutions by blending marketing, CX, creative, AI, and deep industry expertise.

As strategic partners, The Marketing Advisory team empowers clients across technology, luxury, consumer goods, finance, energy, and more to scale operational excellence and drive brand-led growth through AI- and data-driven strategies. Our teams lead full-funnel marketing transformations—from strategy and go-to-market execution to experience design, performance measurement, and sustainable impact.

Location:

Bay Area, LA or NYC (Hybrid - 3 days onsite)

About the role

Sia is partnering with a leading technology company to run a high-volume in-app editorial and marketing program across consumer apps and multiple in-app surfaces. We need a program manager with direct experience coordinating content or marketing delivery within consumer apps, from intake and creative development through platform setup, quality checks, and launch.

You will build the tracking systems, run the operating cadence, and keep many concurrent deliverables moving across creative, product marketing, brand, product, and engineering teams. Success requires exceptional organization, hands-on follow-through, and a clear understanding of how content reaches users inside an app. You will also use AI and automation to make program operations more efficient as volume grows.

What you will do

Own the delivery process for in-app editorial content and marketing placements across multiple app surfaces, coordinating priorities, dependencies, approvals, and launch dates.

Build and maintain a reliable source of truth for intake, editorial calendars, asset versions, owners, reviews, trafficking status, and launches across a high volume of concurrent work.

Translate requests into actionable briefs, deliverables, timelines, and responsibilities; identify missing inputs and resolve ambiguity before it slows execution.

Coordinate creative development and trafficking from asset handoff through content delivery system setup, QA, approval, and go-live; verify that approved assets reach the correct placement on schedule.

Run status meetings, deadline tracking, and targeted follow-ups that keep creative, agency, product marketing, brand, product, and engineering partners accountable.

Anticipate dependencies and launch risks, upscale decisions with clear options, and communicate changes in scope, timing, or readiness to the right stakeholders.

Step in to move work forward when needed, including clarifying briefs, consolidating feedback, updating trackers, checking assets, and coordinating missing approvals.

Adapt communication to each partner’s needs and turn working sessions into clear decisions, owners, and next steps.

Identify recurring bottlenecks and improve the process through templates, clearer handoffs, and automation.

Use AI to improve operational workflows such as intake triage, tracker…