Technical Product Marketing Manager

• Marketing
• San Francisco
• Mid - Senior
• Full-time

We’re not here to blend in—we’re here to redefine what observability means and how it’s delivered.

ground cover has built a radically different approach to cloud-native observability that competitors can’t match. As a part of our marketing team, you won’t just market a product, you’ll help reshape the narrative of the category so the world understands why ground cover is the clear, modern choice for engineering and operations teams.

ground cover is a fast-growing Series C startup delivering the industry’s most modern observability platform for cloud-native environments. Unlike traditional tools that are brittle, costly, and complex, our approach is lightweight, instantly deployable, and built for today’s AI-driven, cloud-native developer-first world.

We’re not chasing category leaders—we’re redefining the category. As our Technical Product Marketing Manager, you’ll play a critical role in shaping and executing a go-to-market (GTM) strategy that challenges industry norms and outpaces legacy players like Datadog and Dynatrace. You’ll help build a modern, agile marketing engine designed for speed, innovation, and impact.

This is a hybrid role with 3 days a week from the office in SF

• Own the narrative and positioning:
  Develop differentiated positioning and messaging across ground cover’s platform, translating technical architecture and product capabilities into clear advantages for developers, SREs, platform teams, engineering leaders, and buyers.
• Become a technical product expert:
  Use ground cover yourself. Understand how our platform works across Kubernetes, eBPF, Open Telemetry, logs, metrics, traces, APM, AI workloads, and agentic workflows. You shouldn’t have to wait for an engineer to explain every feature before you can market it.
• Build the proof:
  Create and deliver technical demos, test product capabilities, work with APIs and integrations, and build the technical proof points behind our messaging. You should be comfortable getting hands‑on with the product and demonstrating how it solves real engineering problems.
• Lead next‑generation GTM:
  Own GTM initiatives from positioning through launch, adoption, and field enablement. Define the audience, use cases, competitive alternatives, value proposition, proof points, and measures of success.
• Launch products as a system:
  Coordinate readiness across Product, Engineering, Dev Rel, Sales, and Marketing so messaging, demos, content, enablement, and proof points are ready when the product launches. Measure impact through adoption, pipeline, deal velocity, and win rates.
• Create deeply technical content:
  Develop the content developers and engineering teams actually want to consume, including technical blogs, demos, diagrams, webinars, videos, solution guides, customer stories, and thought leadership. Match the format and technical depth to the audience.
• Enable Sales and Solutions Engineering:
  Give the field the messaging, talk tracks, competitive intelligence, battle cards, technical proof points, and demo environments they need to win complex observability deals.
• Own competitive and market intelligence:
  Maintain a strong point of view on observability, cloud‑native infrastructure, Open Telemetry, AI infrastructure, and emerging agentic development and operations workflows. Understand not just what competitors say, but how their products and architectures actually work.
• Showcase customer proof:
  Work directly with customers and Sales to understand how ground cover is being used in production and turn those outcomes into credible technical and business stories.
• Partner deeply across the company:
  Work directly with Product and Engineering to…