Field Marketing Manager, Enterprise & Strategic Accounts; TMT & CBS

We are looking for a high-energy, strategic, and detail-oriented Field Marketing Manager to join Tableau’s Global Field Marketing organization. This role sits at the intersection of marketing, sales, customers, and industry strategy, translating business priorities into integrated marketing programs that build pipeline, accelerate opportunities, deepen customer engagement, and drive Tableau adoption.

This is not a “check-the-box” execution role. The Field Marketing Manager will serve as a strategic partner to Sales, developing and executing targeted marketing plans across priority industries and accounts while ensuring our programs are aligned to Tableau’s evolving positioning around AI, agentic analytics, conversational analytics, and the broader data and analytics landscape.

The ideal candidate is equally comfortable building a strategic plan, sitting in an account planning meeting with sales, orchestrating an executive event, managing program logistics, and using performance data to determine what to scale, optimize, or stop.

• Partner closely with Field Marketing leadership and Sales leaders to develop and execute integrated field marketing plans aligned to regional, industry, pipeline, and revenue priorities.
• Develop a deep understanding of assigned industries, business priorities, competitive dynamics, customer needs, and Tableau’s role in helping organizations become AI-ready and data-driven.
• Partner with sales teams to identify priority accounts, whitespace opportunities, pipeline gaps, and strategic deals where marketing can influence progression.
• Translate sales priorities into targeted marketing strategies across Tableau, Salesforce, third-party, and cross-cloud opportunities.
• Participate in account and territory planning to ensure marketing is relevant to the opportunity, audience, and deal stage.
• Serve as a trusted marketing advisor to sellers, helping them understand how to leverage marketing programs, content, events, executive engagement, and customer proof points to move opportunities forward.

• Develop and execute multi-channel programs designed to generate demand, accelerate the pipeline, increase product adoption, and engage strategic accounts.
• Orchestrate a mix of owned, third-party, executive, virtual, experiential, and customer marketing programs based on business objectives.
• Support industry-specific activations that bring Tableau’s value proposition to life through relevant customer stories, thought leadership, product experiences, and use cases.
• Coordinate with product marketing, digital, customer success, and other cross-functional teams to create cohesive experiences across the customer journey.
• Identify opportunities to test new approaches, pilot emerging tactics, and scale programs that demonstrate measurable impact.

• Build targeted marketing plays around high-priority accounts and opportunities, aligning programs to account engagement, pipeline stage, and sales strategy.
• Partner with sellers on strategic opportunities to determine where marketing can create a meaningful touchpoint—from executive engagement and events to customer references, targeted campaigns, and post-event follow-up.
• Develop strategies to maximize the impact of major moments, including Dream force, Tableau Conference, industry events, executive programs, and regional activations.
• Create intentional pre-, during-, and post-event strategies that turn event participation into measurable pipeline progression and deal acceleration.
• Capture and share examples of how marketing influenced customer engagement, accelerated opportunities, or contributed to closed business.