Patient Marketing Manager

Daymark Health is a value-based oncology company redefining the cancer care experience for patients, providers, and health plans. Daymark’s comprehensive, personalized cancer care platform empowers patients with dedicated care navigation, symptom-focused support, behavioral health care, and social resources. Combined with evidence-based health interventions and a hybrid in-person + virtual care model, Daymark is improving the overall cancer experience for patients, providers, and health plans – and setting a new standard in cancer care.

Daymark’s groundbreaking approach is led by CEO Dr. Justin Bekelman, a pioneer in transforming cancer care, alongside some of the nation’s foremost leaders in oncology and value-based care. Daymark Health is backed by Maverick Ventures, Yosemite, Oncology Ventures, Healthier Capital, Blue Venture Fund, and Healthcare Foundry.

Daymark's Marketing team is looking for a Patient Marketing Manager to help us reach patients and bring them into Daymark's care. In this role, you'll own the day-to-day execution of how we engage prospective patients by developing a deep understanding of Daymark's model and audiences, and translating our messaging and positioning into patient- and provider-facing content that is clear, compassionate, and converts.

You’ll focus on educating them on who Daymark is and how to enroll across every channel we use, from email and SMS to brochures, direct mail, in-person, and digital. You'll also bring a strong point of view and fresh creative thinking to how we grow enrollment. Your work will directly support our enrollment team, who connect with prospective patients every day, and your success will be measured in new patients enrolled.

This is a role for a self-starter who can be trusted to run with the work, sweat the details, and turn a compelling perspective into campaigns that ship. If you are excited about driving meaningful, measurable growth in new patient enrollment through optimized, data-informed campaigns, this role is for you!

• Bring a strong point of view to Daymark's patient acquisition and engagement strategy — proactively surfacing creative ideas and new approaches to reach prospective patients, educate them on Daymark, and improve how we convert them to enrolled patients. You'll help shape the strategy and own bringing it to life.
• Develop and execute multichannel campaigns spanning print collateral (brochures and more), email, SMS, direct mail, out-of-home, and digital.
• Write patient- and provider-facing content independently — emails, brochures, landing pages, scripts, and collateral — translating Daymark's messaging and positioning into content that resonates and drives action.
• Partner closely with the enrollment team, arming them with the materials, messaging, and campaigns they need to convert prospective patients through daily outreach.
• Own the patient marketing calendar — scheduling, building, and deploying campaigns across platforms.
• Work fluently across our marketing automation platform(s) and CRM to deliver targeted, personalized, well-timed communications — you'll be native to these tools and use them expertly, though you won't own CRM administration.
• Continuously A/B test and optimize campaigns to drive incremental gains in enrollment and engagement, and monitor and analyze performance to inform what comes next.
• Use data-driven insights to tailor messaging to each stage of the prospective patient journey.
• Ensure all patient and enrollment communications meet healthcare compliance and consent requirements (e.g., HIPAA, TCPA), partnering with internal stakeholders as needed.

• Built and launched multichannel patient marketing campaigns that measurably…