Community Engagement Lead; BrightLife Kids - SF Bay Area)

Community Engagement Lead

Welcome to Brightline! We are searching for a Community Engagement Lead to join our Bright Life Kids team. You have the exciting opportunity to be a critical part in advancing the mission of the partnership with Brightline and the Children and Youth Behavioral Initiative (CYBHI). The State of California selected Brightline — out of more than 450 vendors — to provide free virtual behavioral health services to families with children ages 0–12.

This program, Bright Life Kids, launched January 1, 2024, and offers a modern, easy-to-use digital experience with live coaching, personalized resources, parent peer communities, and local referrals — all at no cost to families or the community.

As a Community Engagement Lead, you will be driving the adoption of Bright Life Kids across complex community ecosystems. This is a high-autonomy role designed for a professional who thrives on building high-level partnerships and influencing public health strategy. You won't just execute an established plan; you will proactively identify opportunities, contribute to program design, and serve as a primary thought partner to senior external stakeholders.

You will also spend time out in the field, interacting directly with families and communities looking for behavioral health support.

Strategic Marketing and Partnership Strategy:

• Develop comprehensive outreach and marketing strategies tailored to the specific demographics, cultures, and ethnicities of the target county.
• Create a partnership strategy that fosters mutual referrals, positioning Bright Life Kids as a valuable resource within the community.
• Build and nurture long-term relationships with senior external partners, including county health officials, school district leadership, and executive directors of major community-based organizations.
• Operate with significant autonomy, managing a regional portfolio and presenting comprehensive updates and strategic recommendations at key milestones.

Community Outreach and Engagement/Health Education/Health Promotion:

• Develop and adapt outreach and marketing strategies that span diverse and complex ecosystems, ensuring programs resonate across multiple stakeholder types.
• Proactively identify service gaps and market opportunities; contribute to the design of new assets and engagement tactics.
• Leverage existing networks and research methods to identify contacts within the target county, utilizing platforms such as Google, Linked In, and school district websites.
• Navigate and persuade varied audiences—from grassroots community groups to executive-level public health boards and School and Office of Education Boards —to align on shared goals for child mental well-being.

Field Marketing and Event Participation:

• Lead and participate in high-visibility activation in-person events, online webinars, and school fairs, acting as a respected advocate for the Bright Life Kids mission.
• Provide informative materials and engaging discussions to educate parents about the importance of child mental well-being and the services offered by Bright Life Kids.
• Distribute branded swag and conduct webinars or in-person sessions to increase awareness and engagement.

Performance Tracking and Reporting:

• Track key metrics related to outreach, engagement, and conversion rates.
• Regularly report progress, insights, and recommendations to manager, marketing team and upper management to inform decision-making and optimize strategies.
• Leverage Salesforce as primary CRM tool

Collaborative Improvement:

• Continuously gather insights from engagement efforts and incorporate feedback to quickly enhance outreach and marketing strategies.
• Identify opportunities for new assets and content to address evolving needs, particularly in…