Content Lead, Social

Scribd, Inc. is on a mission to advance human understanding. Our four products — Scribd®, Slideshare®, Everand™, and Fable — help billions of people across the globe move beyond access and into insight, application, and expertise.

We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer.

We believe the best work happens when individual flexibility is balanced with meaningful community connection. Scribd Flex empowers employees to choose the workstyle and location that support their best performance, while committing to intentional in-person moments that strengthen collaboration and culture. Occasional in-person attendance is required for all Scribd, Inc. employees, regardless of location.

So what are we looking for in new team members? At Scribd, Inc., we hire for “GRIT.” Traditionally defined as the intersection of passion and perseverance toward long-term goals, GRIT reflects the mindset we expect from every employee. For us, it also serves as a practical framework for how we work: setting and achieving Goals, delivering Results within your role, contributing Innovative ideas and solutions, and strengthening the broader Team through collaboration and attitude.

This posting reflects an approved, open position within the organization.

Scribd is looking for a Social Content Lead to build our organic social channels from the ground up, starting with You Tube and Linked In. This role decides what Scribd makes for organic social, builds the formats that make it repeatable, while also honing in on further driving our creator program. It's a zero-to-one build, not the upkeep of something already running, which means the first six months are about invention: what the channel is for, what the recurring formats are, who's in front of the camera, etc.

This is a hands-on senior role. You'll finesse the strategy and then go make the thing.

Channel Strategy & Publishing

• Refine what Scribd's social channels are for, who they're for, and what we make for each
• Design a slate of repeatable formats and series rather than a calendar of one-offs, and build the channel architecture to carry them
• Own the integrated content calendar across organic social channels
• Coordinate with campaign and community management so the channels are running consistently with one voice and tone
• Keep stakeholders aligned from brief to publish

Content Development & Production

• Concept and script content yourself, in detail. We have production partners, but they execute against your thinking, they don't supply it
• Develop concepts with our in-house brand design team to land the look, feel, and on-screen treatment before anything goes to production
• Brief and manage production partners through pre-production, shoot, and post, direct on set, and own the review cycle to final cut
• Know what each format costs and make the call on what needs a production partner versus what we can shoot, cut, or repurpose internally

Creator Activations

• Source, brief, negotiate with, and manage creators, and build a roster rather than a series of one-off engagements
• Own the creator content pipeline end to end, from identifying talent through usage rights to delivery
• Develop creator-led content that runs on our channels and theirs, and know which belongs where
• Work with Legal on contracts, rights, and disclosure

Performance & Iteration

• Define what good looks like per channel, retention and watch time on our channels
• Maintain dashboards in Sprout Social and native platform analytics
• Deliver a monthly read to brand leadership on what's working, what's being invested behind, and…