Social Media Specialist

ABOUT HED:

We are a team that is full of ideas, experience, creativity, passionate opinions, insatiable curiosity, uncompromising integrity, commitment, and skill. Our culture is about aspiration, embracing change and challenges, listening and learning from each other, encouraging continual learning, and inspiring collective growth. As an inclusive, integrated architecture and engineering practice, we value the diversity of perspectives, experiences, abilities, and expertise that advance both the work we do, and the world we share.

POSITION SUMMARY:

The Social Media Specialist strengthens HED’s digital presence by developing and managing social media content that brings the firm’s work, expertise, people, and culture to life across digital platforms. As part of HED’s Communications team, this role translates firmwide priorities and market-sector expertise into clear, engaging, audience-focused content. The position manages the day-to-day operation of HED’s social media channels, develops original written and visual content, coordinates contributions from teams across the firm, and uses performance data to improve digital communications.

The role also partners with leaders, subject-matter experts, Marketing, Business Development, Talent, and other internal stakeholders to ensure social media activity supports HED’s brand, thought leadership, recruiting, and business-development objectives.

ESSENTIAL FUNCTIONS:

Social Media Strategy and Management:

Develop and maintain HED’s social media content calendar in alignment with firmwide communications priorities, market-sector strategies, recruiting objectives, and major firm initiatives

Manage HED’s presence across Linked In, Instagram, and other relevant platforms, including publishing, channel maintenance, and appropriate engagement with comments, mentions, messages, and industry conversations

Recommend platform-specific strategies, content themes, publishing schedules, and audience-development opportunities based on business priorities, audience needs, and performance data Monitor platform trends, changing audience behaviors, and emerging communication practices relevant to the architecture, engineering, design, and construction industry

Maintain a consistent HED voice and visual identity across social media channels while applying sound judgment related to brand reputation, confidentiality, and client/project information

Content Development and Storytelling:

Create compelling written, visual, and short-form video content featuring HED’s projects, people, expertise, research, culture, and community impact

Translate complex architectural, engineering, planning, and design topics into clear, engaging, audience-focused social content

Interview subject-matter experts and collaborate with project teams to identify meaningful stories, insights, and points of view Write and edit social media copy that reflects HED’s brand voice, positioning, and strategic priorities

Coordinate photography, graphics, animation, and video assets in collaboration with internal creative resources and external partners

Adapt longer-form content—including articles, research, project stories, presentations, and media coverage—for use across social channels

Support communications associated with project milestones, awards, speaking engagements, conferences, leadership announcements, recruiting, and firmwide initiatives

Firmwide Coordination:

Build productive relationships with leaders, subject-matter experts, marketing teams, and employees across HED’s offices and market sectors

Establish and continuously improve a practical process for identifying, collecting, evaluating, approving, and scheduling content from across the firm Provide guidance to employees and leaders who represent…