Growth Marketing Manager - Paid Marketing

AI is changing what's possible in growth marketing faster than most teams can keep up - and the gap between teams that embrace it and those that don't is widening fast. We're looking for a performance marketer who's building for the future, not sticking to playbooks from the past.

You'll be Hex's first dedicated performance hire. You'll take full ownership of paid-attributed S1s and pipeline ARR, with real budget from day one and room to build, test, and move fast.

This is an execution role with a systems-builder mandate. We want someone who runs structured experiments as a matter of habit, stays genuinely curious about what AI is doing to their craft, and is as energized by building the machine as by running it.

• Drive paid strategy and execution across Google Ads, Linked In Ads, Meta Ads, and emerging channels - keyword and audience strategy, bid management, creative iteration, and budget pacing
• Manage and optimize 7-8 figure annual paid budgets with rigor around CAC, pipeline influence, and LTV by segment
• Take clear ownership of paid-attributed S1s and pipeline ARR contribution, in close partnership with Demand Gen

• Build automated performance marketing systems - audience pipelines, creative testing frameworks, reporting infrastructure, and bid management - integrated into Hex's internal tools, repos, and agent harnesses
• Use Hex's own agentic features to build and document paid marketing use cases that drive meaningful ROI - and generate solutions stories the team can use with prospects
• Run structured experiments across landing pages, audiences, creative formats, and bidding strategies; document learnings in a way the team can compound on

• Drive top-of-funnel paid acquisition to fuel the PLG motion - partner with Growth Product, Lifecycle, and Web to connect paid signups to self-serve activation and checkouts
• Partner with Brand Design on creative strategy and feedback loops; bring data to every creative conversation
• Stay ahead of emerging channels and AI-native campaign tools - and bring concrete experiments before you're asked

• 5-8 years in performance marketing, with direct ownership (not just oversight) of 6- and 7-figure paid budgets
• Hands-on experience running Google Ads, Linked In Ads, and Meta Ads - fluent in the nuances of each platform, not just their interfaces
• Background at a B2B SaaS, developer tools, or data infrastructure company preferred

• Experience building marketing automation and systems using tools like Clay, Zapier, Hub Spot, and APIs
• Familiarity with both PLG and SLG funnels and how paid strategy differs across each
• Demonstrated use of AI tools - Claude, ChatGPT, Cursor, or similar - to meaningfully automate or accelerate your work. We want specific examples.
• Familiarity with Salesforce for CRM and pipeline attribution context (nice to have)

• Don't wait for a brief to test a hypothesis, or permission to flag a problem
• Are as energized by building the infrastructure as by running the campaigns
• Want to actually use the product you're marketing - and find real ways to put it to work

• Paid channels have clear ownership of sourced S1s, pipeline ARR, and self-serve revenue contribution, with consistent reporting against targets
• An automated performance marketing system is in production - audience pipelines, creative testing, and reporting infrastructure built into Hex's own tooling
• Hex has documented, repeatable paid marketing use cases built on our own agentic platform - stories the GTM team actively uses with prospects

The on-target-earnings (base + variable) for this role is: $163,000 - $205,000.