Content Marketing Lead

The world is moving towards instant digital payments and Taba Pay is leading the way. We help thousands of Fintechs in the US and Canada instantly move money in and out of accounts and we are actively expanding into other countries. Our customers represent the hottest verticals in the financial service industry such as neobanks, challenger brokers, gaming and wallets. Taba Pay is a highly profitable rocketship that processes billions of dollars each year.

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As Content Marketing Lead, you will own Taba Pay’s content and organic social strategy. You will shape an editorial point of view for priority industries, create high-quality work yourself, and coordinate contributions from executives, Product Marketing, customers, and agency partners. Your work will strengthen Taba Pay’s industry authority and support measurable qualified inbound growth.

This is a senior individual contributor role. You will set priorities, build repeatable processes, and have the opportunity to grow into managing a team as the content program expands.

• Define content priorities for target industries, audiences, use cases, and products in partnership with Product Marketing Managers.
• Build and manage an integrated editorial and distribution calendar across the blog, website, social channels, research, events, and campaigns.
• Write, edit, and publish useful industry, use-case, product, and thought leadership content; repurpose launches, research, events, and executive perspectives across channels.

• Lead the executive Linked In program, beginning with Rodney and Meeta and expanding to Manoj and Tim.
• Develop the company’s organic social strategy, editorial cadence, and channel-specific distribution approach.
• Work closely with executives to turn their expertise into distinct, accurate points of view and reliable publishing rhythms.

• Own the content plan for search and Answer Engine Optimization, including topic selection, content improvements, and learning from performance.
• Partner with web, demand generation, and analytics colleagues to improve organic conversion and connect content to qualified inbound opportunities.
• Build a practical measurement dashboard and use findings to refine the editorial roadmap.

• Own the content plan for search and Answer Engine Optimization, including topic selection, content improvements, and learning from performance.
• Partner with web, demand generation, and analytics colleagues to improve organic conversion and connect content to qualified inbound opportunities.
• Build a practical measurement dashboard and use findings to refine the editorial roadmap.

• Lead the flagship industry report, from editorial concept and research plan through production and distribution.
• Develop a case study program and coordinate customer proof points with Sales, Customer Success, and Product Marketing.
• Set priorities for the PR agency with the VP of Marketing and support speaking opportunities with relevant content and executive perspectives.

• Strong B2B content marketing experience, preferably in fintech, payments, or another regulated industry.
• Demonstrated ability to set strategy and personally produce strong writing, editing, and content across formats.
• Experience running executive thought leadership, organic social, and search-led content programs.
• Ability to make complex payment or financial topics clear and useful to business audiences.
• Sound editorial judgment, comfort using performance data, and skill coordinating executives, peers, agencies, and customer stakeholders.
• Interest in building…