Senior Webinar & Digital Events Strategist

Marketing - San Francisco

The B2B Marketing team is responsible for helping businesses understand, adopt, and get value from OpenAI’s products. B2B marketing is a major and growing priority for OpenAI as we scale our work with companies, developers, and institutions around the world.

Within B2B Marketing, Demand Generation builds the integrated, full-funnel engine that connects audience insights, content, field and digital experiences, paid media, lifecycle, and sales follow-through to qualified pipeline. We partner closely with Sales, Partnerships, Product Marketing, Communications, Creative, Web, Rev Ops, Analytics, and regional teams to create a cohesive customer experience and scale what works.

We’re looking for a Senior Webinar & Digital Events Strategist to redefine webinars and digital experiences as a high-quality demand channel. You’ll own audience strategy, portfolio design, programming principles, conversion paths, and performance recommendations while partnering closely with a Webinar Marketing Manager on production and delivery. This is a hands‑on role for a strategic operator who can create compelling experiences and build the pre‑event, live, and post‑event systems required to turn engagement into qualified demand.

• Owning the webinar and digital events strategy, including audience priorities, portfolio architecture, editorial themes, formats, calendar, investment decisions, and success measures.
• Designing experiences for specific buyer needs and journey stages, with a clear value exchange, CTA, follow‑up path, and connection to broader campaigns.
• Partnering with Product Marketing, Content, speakers, customers, and subject‑matter experts to create differentiated programs that make complex AI topics useful and concrete.
• Working closely with the Webinar Marketing Manager and production partners to translate strategy into clear briefs, run‑of‑show requirements, launch plans, QA, and delivery standards.
• Building integrated pre‑ and post‑event motions across paid, email, web, social, SDR, Sales, and account‑based channels to reach the right audiences and sustain momentum.
• Establishing qualification, routing, seller context, and follow‑up expectations so high‑intent engagement receives timely and relevant action.
• Defining measurement across audience quality, registration‑to‑attendance, engagement, CTA behavior, qualified leads, account progression, pipeline, and content reuse.
• Using performance data and audience feedback to improve the portfolio, retire low‑value formats, and create reusable programming and activation playbooks.

• 10+ years of experience across B2B webinars, digital events, experience marketing, content programming, or integrated campaigns, ideally within a complex or technical category.
• A track record of building programs that create qualified demand and pipeline—not simply registrations, attendance, or engagement.
• Strong understanding of audience strategy, programming, speaker development, digital attendee journeys, promotion, production, follow‑up, and measurement.
• Experience leading complex cross‑functional programs with executives, subject‑matter experts, customers, agencies, technical partners, and sales teams.
• Excellent editorial judgment and the ability to translate sophisticated ideas into clear, compelling audience experiences.
• Strong analytical discipline and comfort using audience, engagement, conversion, and pipeline data to make portfolio and investment decisions.
• The ability to balance strategic planning with hands‑on problem solving in high‑visibility, fast‑moving environments.
• Genuine curiosity about AI and its potential to…