Sr. Lifecycle Marketing Manager, Marketing Solutions

Linked In is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

At Linked In, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a Linked In office on select days, as determined by the business needs of the team. This role can be based in San Francisco, Mountain View, or New York.

We are seeking qualified candidates for the role of Sr. Lifecycle Marketing Manager as part of our Linked In Ads Growth Marketing team. This team is focused on helping businesses understand and unlock the value of Linked In Ads. In this role, you’ll define and implement strategies to grow and retain existing Linked In Ads customers via targeted Marketing campaigns through multiple Marketing channels.

• Define and implement world class education, engagement and retention campaigns for Linked In Ads customers, leveraging multiple digital channels
• Design trigger-based campaigns that provide the right insights and recommendations to Linked In Ads customers at the right times, all at scale
• Partner with Sales and Sales Operations teams to align Marketing campaigns and messaging with Sales outreach to existing customers, including developing shared metrics and outcomes
• Develop and implement campaign strategy (objective, audience, message, channel etc.), including defining targeting, building campaign assets, and working with Linked In’s Marketing Operations team to launch in one or more channels.
• Measure and optimize Lifecycle Marketing impact by defining the KPIs, setting goals, and analyzing performance, in alignment with Sales team’s objectives
• Communicate program strategy and ongoing performance to Marketing and Sales stakeholders

• 7+ years of experience in Lifecycle Marketing, Customer Engagement, or related roles
• 7+ years of experience building and managing Marketing campaigns delivered via digital channels including email and Linked In Ads
• 3+ years of experience partnering with Sales and Sales Operations team to develop shared motions, messaging and metrics
• BA/BS Degree or equivalent experience

• Prior experience in the Ad Tech industry, with a deep understanding of digital advertising platforms and customer engagement strategies
• Proven track record of building and managing customer lifecycle campaigns across scalable digital channels, including email and Linked In Ads
• Familiarity with trigger-based campaign design, including audience segmentation, behavioral targeting, and lifecycle automation
• Experience working in fast-paced, cross-functional environments, with a focus on experimentation and continuous optimization
• Passion for customer education and retention, with a creative mindset for delivering value at scale
• Demonstrated success in collaborating with Sales and Sales Operations to align messaging, develop shared goals, and drive customer retention
• Strong communication skills, with experience presenting strategy and performance insights to senior stakeholders across Marketing, Product, and Sales
• High level of business acumen, with the ability to interpret strategic objectives and recommend…