Social Media Specialist

Welcome to Planet. We believe in using space to help life on Earth.

Planet designs, builds, and operates the largest constellation of imaging satellites in history. This constellation delivers an unprecedented dataset of empirical information via a revolutionary cloud-based platform to authoritative figures in commercial, environmental, and humanitarian sectors. We are both a space company and data company all rolled into one.

Customers and users across the globe use Planet's data to develop new technologies, drive revenue, power research, and solve our world’s toughest obstacles.

As we control every component of hardware design, manufacturing, data processing, and software engineering, our office is a truly inspiring mix of experts from a variety of domains.

We have a people-centric approach toward culture and community and we strive to iterate in a way that puts our team members first and prepares our company for growth. Join Planet and be a part of our mission to change the way people see the world.

Planet is a global company with employees working remotely world wide and joining us from offices in San Francisco, Washington DC, Germany, Austria, Slovenia, and The Netherlands.

Planet is seeking a Social Media Specialist to join our Communications team. The ideal candidate is a strategic, digital-native storyteller who can thrive at the intersection of technology, geopolitics, defense, sustainability, AI and space, and is excited to turn complex topics into stories that people want to engage with.

In this role, you will evolve and amplify Planet’s brand voice across social channels. Sitting inside a dynamic and high-stakes communications team, you will translate technical and business concepts into high-impact digital content for customers, investors, space enthusiasts, and the general public.

You’ll own day-to-day social execution while keeping content, assets and campaign timelines moving smoothly. At the same time, you’ll look beyond the day-to-day to identify new opportunities and find creative ways for Planet to stand out, give a fresh perspective, and lead conversations in the digital space.

This is a full-time, hybrid role which will require you to work from our San Francisco office 3 days per week.

• Evolve Planet’s multi-channel social media strategy across Linked In, X, Instagram, You Tube, Facebook and Reddit to build brand awareness, engagement and meaningful connection with our audiences.
• Develop social-first content and storytelling that brings Planet’s technology, people, customers and mission to life, while experimenting with new formats, platforms and approaches based on audience insights and performance data.
• Own day-to-day channel operations using our social media management tool and content calendar, including content planning, drafting, asset gathering, scheduling, publishing, community engagement and performance reporting.
• Report to and partner closely with the Executive Communications Manager to align social strategy with broader communications goals, including content strategy, copywriting, integrated campaigns, earned/owned media amplification and evergreen initiatives.
• Collaborate with in-house and agency Creative teams to produce compelling, social-first visuals and multimedia assets.
• Help support Planet’s executive social presence by helping translate leadership perspectives, business priorities and industry insights into authentic, platform-native content.
• Collaborate with teams across Marketing, Government Affairs, Commercial, Product and more to turn business priorities into cohesive social storytelling and campaigns.
• Build relationships with Planet’s online community through proactive engagement, social listening and thoughtful…