Senior Director of Product Marketing; SMB Job San Francisco area,California USA,Marketing / Advertising / PR

Position: Senior Director of Product Marketing (SMB)

We are looking for an exceptional Senior Director of Product Marketing to lead the strategy, messaging, and go-to-market execution for Salesforce's Small and Medium Business (SMB) segment - one of the company's highest-growth opportunities and most strategically important audiences
This role requires a rare combination: a world-class marketer who obsesses over buyer truth, and a decisive leader who drives the business forward
You'll own the full SMB PMM function - from narrative and positioning to product launches, sales activation, customer storytelling, market insights, and social - while leading a team of talented product marketers doing some of the most ambitious work in the company
The SMB opportunity at Salesforce is hiding in plain sight: millions of lean, fast-moving businesses that don't need an enterprise platform - they need their best hire. Salesforce and its turn-key agents are that hire. Your job is to make that undeniable
You will report directly to the VP of Global SMB Marketing and partner closely with Product, Sales, and Field Marketing to turn market truth into pipeline
Messaging & Positioning:
Own the SMB narrative end-to-end. Develop and maintain the definitive positioning and messaging framework for Salesforce's SMB segment - grounded in deep buyer insight, competitive reality, and the unique value of our full product portfolio (Agentforce Sales, Service, Marketing, Slack, and more)
Product Launches:
Lead high-impact go-to-market (GTM) strategies for new product releases and features targeting SMB buyers. Coordinate across Product, Sales, Demand Generation, and Creative to turn launches into market moments that drive pipeline and ACV
Sales Activation:
Build the tools and content that make SMB Account Executives (AEs) and Sales Development Representatives (SDRs) unstoppable - pitch decks, talk tracks, competitive battle cards, objection handlers, and training. Serve as the bridge between the market and the field
Insights & Storytelling:
Act as the authority on the SMB market - buyer behavior, competitive landscape, macro trends, and the evolving AI opportunity. Turn intelligence into strategy, and transform customer outcomes into compelling stories that make ROI undeniable
AI Transformation:
Lead the team's integration of AI into operations - leveraging Agentforce to scale content, research, and execution
Team Leadership:
Lead, develop, and inspire a team of talented product marketers. Set a high bar, unblock obstacles quickly, and build strong cross-functional trus

Benefits

Medical Care
Life Insurance
Retirement Savings
Employee Assistance Programs
With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year

Results-Oriented:
Focused on driving revenue and business outcomes rather than just managing activities
Executive Presence:
Highly comfortable presenting to CMO-level leadership and driving cross-functional alignment
Buyer Understanding:
Demonstrated ability to articulate the SMB buyer's daily reality, pain points, and decision-making drivers
Messaging & GTM Leadership:
Proven track record crafting positioning that cuts through crowded markets and leading product launches that generate measurable business impact
10+ years of B2B product marketing experience, with significant time spent in SaaS or technology
People Management:
Experience managing and developing senior product marketers, including Directors
Agility:
Fast execution skills with a knack for removing friction and enabling team success
SMB Focus:
Direct experience marketing to SMB buyers is strongly preferred