Sr Product Marketing Manager, Purchase Finance and Home Improvement

Happen Bank (formerly Lending Club) is built around a simple purpose: to clear the way to help people turn intention into action, and action into financial progress. That means offering focused products, a frictionless mobile‑first experience, and clear terms with no gotchas. Respect and fairness is part of our DNA, and that ideal shapes how we work, how we treat each other, and how we invest in our employees and our community.

Join us in using data, bold thinking, and a commitment to innovation to help clear the way for millions of Americans to achieve more.

• Own the positioning, messaging, and value proposition for Happen POS Financing Solutions across business partners (B2B) and the consumers they serve (B2C), developing differentiated go-to-market strategies for each core vertical based on audience insights and competitive intelligence
• Lead go-to-market strategies for new products and features, from market sizing and prioritization through launch and post‑launch performance optimization
• Build and evolve the B2B2C marketing playbook, developing strategies to acquire and activate partners, increase customer conversion into funded loans, and drive revenue and long‑term customer value
• Partner with Sales to support high‑value enterprise opportunities while developing scalable marketing programs that drive engagement and growth among partners not actively managed by Sales
• Develop partner education and enablement programs, including onboarding content, toolkits, case studies, and testimonials that help partners understand when and how to offer Happen POS Financing Solutions to their customers
• Define creative direction and develop initial campaign concepts and content, leveraging AI tools where appropriate, and execute integrated campaigns across email, digital, social, trade shows, industry events, and public relations
• Partner with and coordinate Happen's marketing centers of excellence, including Creative, Email, Direct Mail, Social, and Lifecycle Marketing, as well as external agencies, to adapt consumer‑lending expertise for B2B audiences and deliver campaigns on time and within budget
• Analyze campaign and program performance, translating insights into recommendations that improve marketing effectiveness, investment decisions, and team workflows, including opportunities to leverage AI and automation

• 6+ years of B2B or B2B2C marketing experience, including product or partner marketing, with progressively increasing scope and ownership
• Bachelor's degree or higher, or equivalent combination of education and experience
• Experience marketing to small and mid‑sized businesses, such as medical practices or home improvement contractors, through partner, channel, or co‑marketing programs
• Demonstrated experience building marketing programs from the ground up, with the ability to define strategy and independently develop initial creative briefs, messaging, and campaign content
• Proven track record of delivering measurable marketing and business outcomes, including improvements in pipeline, revenue, or customer acquisition costs
• Strong analytical skills with the ability to evaluate performance, identify growth opportunities, and translate insights into actionable recommendations
• You thrive in ambiguity, take initiative, and independently drive projects from strategy through launch without requiring extensive resources or direction
• Excellent written and verbal communication skills, including the ability to develop compelling narratives and influence senior stakeholders
• Strong relationship‑building and collaboration skills, with the ability to influence partners across Sales, Product, Operations, Business Analytics, Compliance, and Brand
• You have hands‑on experience using AI…