Head of content

Watershed is the enterprise sustainability platform. Companies like Airbnb, Carlyle Group, Fed Ex, Visa, and Dr. Martens use Watershed to manage climate and ESG data, produce audit-ready metrics for voluntary and regulatory reporting including CSRD, and drive real decarbonization. We are looking for team members who love product-building, want to work hard at a mission-oriented startup, and will collaborate with us in shaping the culture of a growing team.

We have offices in San Francisco, New York, Denver, London, Paris, Berlin, Sydney, Mexico City, and remote team members across the US and Europe. We hope that you'll be interested in joining us!

As Head of Content at Watershed, you'll own two kinds of content: the demand programs that turn educational content into qualified pipeline (search and AEO content, webinars, ebooks, interactive tools), and the brand and editorial work that shapes how the market thinks about corporate sustainability and decarbonization (thought leadership, brand campaigns, video series, and short-form social).

We are looking for someone with sharp editorial instincts on what resonates backed by a strong analytical bent to prove out those instincts and shape what gets made next. This is truly a multimedia, multi-channel role. You’ll be tasked with finding strong story angles across our company, product, and customers and then bringing them to life using diverse formats and platforms.

You'll be hands on developing content yourself and lead a content marketer and two contractors to plan and deliver the full scope of our editorial calendar. You'll also build the AI workflows and standards that let a small team achieve more without lowering the quality bar. For more on our AI standards see below.

This role can be based in our New York or San Francisco offices (the higher end of compensation range), or remote in the US (compensation based on location).

Brand & content strategy

• Own Watershed’s editorial strategy, collaborating with the rest of the marketing team to set goals, finalize the calendar, execute content and report on its performance.
• Develop and execute strategic initiatives to amplify and differentiate Watershed’s brand (brand-level campaigns, thought leadership, etc)
• Surface stories from within our company, science team, customer base and beyond
• Develop brand partnerships that extend our reach and bring new angles to our work.
• Work with comms to develop thought leadership pieces and executive bylines that advance our brand and the sustainability field.
• Create interactive content, data stories, and graphics that make complex scientific topics easy to grasp
• Grow our content channels including social and our newsletter subscriber base

Short-form content and social channel growth

• Build a differentiated and growing social presence for Watershed that sustainability leaders seek out.
• Develop video series, explainer animations and other short form content for social channels.
• Grow the reach of our executives and experts on Linked In

Demand gen content

• Own the content plan behind our demand programs: AEO and search, blogs, webinars, ebooks, research reports, and interactive tools
• Work with demand generation to set content's targets for pipeline contribution and report against them
• Run the webinar program: topics, speakers, promotional content, and extend the value of each event through clips and follow-on content afterwards.
• Work with product marketing to develop break-through content strategies for each tier 1 launch.

Team and system development

• Manage and coach a content marketer and two contractors, and get the most from a small in-house team
• Own the editorial calendar and the reporting that connects what we publish to attention,…