Director of Product Marketing Software

# Director of Product Marketing Software company
* Location San Francisco, California
* Type Full-time
* Posted
16 October 2026

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The role, as published## About the company

Our client is a software company.## The role Raydar is recruiting for this role on behalf of our client. Act as the first dedicated product marketer, owning how a B2B enterprise software offering is positioned and presented to the market. Work closely with sales and demand generation colleagues to equip them with materials and support go-to-market activity, as an individual contributor reporting to the CMO.##

What you'll do
* Define the positioning and core messaging for the platform, beginning with one priority use case.
* Convert that messaging into written and web-based marketing assets, including case studies.
* Provide campaign materials and proof points to the demand generation lead.
* ** Own sales enablement so
** the sales team ramps quickly and closes more effectively.
* Plan and execute go-to-market launches, and establish a consistent process for future ones.## What we're looking for
* ** 6 to 11 years
** of relevant experience.
* Background in B2B enterprise product marketing.
* Track record of taking products to market and producing customer-facing messaging and documentation.
* A publicly viewable sample of your product marketing work.
* Habitual use of AI tools to work more productively.
* Ability to travel up to 15%.
* Sharp critical thinking and the ability to explain to buyers and users why a modern approach outperforms established alternatives.## Bonus points
* Prior product marketing work at a fast-growing enterprise AI business.## Location and work model
* San Francisco, CA, United States
* On-site, 5 days per week in office
* Full-time## Compensation, as the posting describes it
* Equity Pay $180k to $240kUSD base a year