Senior Manager, Marketing

About Sprig Sprig is building the AI-native successor to legacy survey tools, like Qualtrics, Medallia, and Survey Monkey. We believe the future of experience research won’t be powered by slow, siloed platforms. It will be fast, intelligent, and deeply integrated into how modern teams build great products.

Our mission is to make deep customer understanding effortless and always on. With Sprig, product teams no longer guess. They know. We are creating a future where AI uncovers insights, accelerates workflows, and enables teams to deliver exceptional customer experiences in real-time.

Companies like Notion, Figma, Coinbase, and Trip Advisor already use Sprig to stay closer to their customers than ever before. We’re scaling quickly toward $100M ARR, launching new AI-powered capabilities, and expanding our impact across the world’s most innovative companies.

If you're energized by bold ideas, rapid growth, and the opportunity to redefine an entire category, we'd love to meet you.

About the Role We’re hiring a Senior Manager, Marketing to own key marketing programs and lead a execution-focused team. This is a player-coach role. You’ll run your own programs across events, content, and campaigns, while managing our Marketing Associate, our Marketing Events Lead, and our Research Partners, the UX research experts who represent Sprig in the research community.

You’ll report to our Chief Revenue Officer and partner closely with Sales, Customer Success, and Product to build pipeline, strengthen Sprig’s position as the AI-native alternative to legacy survey tools, and create memorable experiences for research and product leaders.

This is a hybrid role, 4 days per week in our San Francisco HQ (Wed is WFH).Your Impact Programs and pipeline

Own an integrated marketing plan across events, content, and campaigns that generates qualified enterprise pipeline

Partner with Sales and BDRs to align programs to target accounts and make sure marketing-sourced pipeline converts

Track performance with clear attribution, reporting, and optimization of CAC and ROILead messaging and positioning that establishes Sprig as the modern, AI-native alternative to Qualtrics and legacy survey tools, and keep it consistent across the website, events, content, and sales collateral

Partner with Product on launches, and build sales enablement materials such as one-pagers, decks, and competitive battle cards

Team leadership

Manage and develop the Marketing Associate (campaigns and content), the Marketing Events Lead (field events, conferences, and Sprig-hosted experiences): set priorities, coach, give regular feedback, and support career growth

Direct and coordinate our Research Partners: plan thought leadership, speaking, and dinner and roundtable appearances, and make sure their work supports pipeline goals

Set operating rhythms across the team, including the editorial calendar, event calendar, and weekly priorities

Manage the marketing budget and keep spend aligned to revenue targets

Events and thought leadership

Oversee our event portfolio, including executive dinners, regional events, conferences, and flagship experiences like the Sprig Experience Research Summit Help turn events and research partner content into repeatable pipeline programs

Build content and thought leadership (blogs, webinars, case studies, social) aimed at research and product leaders

Your Strengths5-7+ years of B2B SaaS marketing experience, ideally selling into enterprise1-2+ years of experience managing, mentoring, or leading others, with a hands-on, player-coach approach

Experience across field or event marketing, content, and demand generation, and a track record of turning programs into pipeline

Strong project management skills and the ability to juggle multiple…