Principal Product Marketing Manager, Developer Platform & GTM

Overview

Atlassian is looking for a Senior Product Marketing Manager to own how we bring our developer platform to market, with primary responsibility for Forge and the broader developer GTM.This is a hybrid Product Marketing + Developer GTM role. You’ll shape the story for technical products, translate complex capabilities into value developers care about, and build the GTM motions that drive awareness, activation, and adoption.

Your immediate priority will be TEAM for Builders, Atlassian’s Tier 1 event for developers and builders. You’ll own the developer marketing strategy for the event, connecting audience, narrative, launches, programming, acquisition, and post-event activation into a cohesive GTM motion.

You don’t need to be an engineer, but you should be comfortable getting technical. You can sit with Product and Engineering to understand an API, developer platform capability, AI workflow, or emerging protocol, then turn around and explain why it matters to a developer and build the GTM around it.

Responsibilities

Developer Platform Positioning Own positioning, messaging, segmentation, and competitive narrative for Forge and Atlassian’s broader developer platform. Partner deeply with Product and Engineering to translate technical capabilities into compelling developer value and develop a POV on AI-enabled development, extensibility, APIs, MCP, agents, and evolving developer workflows.

TEAM for Builders Own the developer marketing strategy and GTM for Atlassian’s Tier 1 builder event. Define the audience, narrative, developer journey, launch integration, programming strategy, acquisition, and post-event activation. Partner across Product, Developer Advocacy, Events, Brand, Community, and Ecosystem to make TEAM for Builders a year-round driver of developer engagement, not just an event.

Developer GTMOwn the strategy for reaching, activating, and growing Atlassian developers. Connect launches, events, advocacy, community, content, and growth programs into a cohesive developer journey rather than a series of standalone motions.

Launch & Adoption Lead GTM for major developer and platform launches. The current portfolio includes Studio App Builder GA, Teamwork Graph API GA, Forge App MCP, Forge Remote Agents, Connect retirement, Forge Container Services GA, and Codegeist. Build repeatable launch and adoption motions that turn technical capabilities into clear stories, content, demos, enablement, and campaigns.

Developer Growth & Community Own the marketing strategy across awareness engagement build publish consumption and Marketplace outcomes. Partner with Developer Advocacy, Community, Growth, Marketplace, and Product on programs and experiments that improve developer activation and Forge adoption, including Atlas Camp, Codegeist, developer meetups, and Dev Champions.

Cross-Functional Leadership Serve as a senior marketing partner to Forge and Developer Platform Product leadership. Bring developer and market insight into strategy, align teams around shared priorities, and create clarity around tradeoffs rather than becoming the execution point for every developer marketing request.

Manage AWS MDF investment for Forge and identify opportunities to use partner funding to amplify the broader developer GTM strategy.

What you bring7+ years across product marketing, developer marketing, developer GTM, platform marketing, integrated marketing, or a combination of these disciplines.

Experience marketing technical products such as developer platforms, APIs, developer tools, integrations, cloud infrastructure, or AI products.

Enough technical fluency to work credibly with Product and Engineering. You don't need to write production code, but you shouldn't be intimidated by it.

Strong positioning and…