Customer Marketing Team Director, HCP

Why Genentech

We're passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.

About this Marketing Position

The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g. Customer Engagement and Genentech Business Operations).

Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.

This Customer Marketing Team Director is integral to successfully delivering both Marketing and Rare Blood Disorders Team visions and priorities. This position will be primarily focused on HCPs, specifically within Hemophilia, and be accountable for shaping the HCP marketing strategy in highly competitive market, shaping people development and decision making as part of the Marketing Leadership Team, and managing a team of HCP customer marketers.

• Leverages expertise to translate high-level brand strategy into the development and execution of the customer strategy, tactical planning, and execution of all marketing campaigns, collaborating closely with the Therapeutic Area (TA) Marketer and supported by the Sr. Customer Marketer(s)
• Creates and delivers tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market/competitor insights and other data needed, collaborating closely with the TA Marketer
• Determines critical moments/barriers in the customer journey and develops content to overcome identified barriers
• Accountable for meeting short-term (90-day) and long-term (3-5 year) strategic goals for customers with measurable impact
• Coordinates and validates messaging of clinical and non-clinical strategy for customers.
• Collaborates with Executive/Senior Marketing Director and TA Marketer(s) to influence the overall objectives and long-range goals for the brand; makes decisions that have significant impact on these objectives and goals
• Identifies and works regularly with both key internal network partners and external resources to ensure cross-marketing, cross-functional, and field alignment to customer strategy

• Designs and executes seamless, well-integrated marketing campaigns across multiple marketing platforms and channels (including all field channels) for the customer
• Reviews and coaches Sr. and Jr. Customer Marketers on content, media, and measurement activities, including the tracking of cross-customer needs
• Plays a leadership role with agencies and the Promotional Review Committee (PRC), including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics

• Accountable for high quality, compliant content execution across all marketing platforms, channels and relevant customer type (including, but not limited to, patients, providers, organized customers)
• Manages media budget, Agency of Record (AoR) spend, and oversees campaign performance through measurement and optimization
• Partners with analytics, operations, and field teams to measure marketing performance through leading, lagging, and customer…