Social Intelligence Manager, Brand Social

Social Intelligence Manager, Brand Social

Share Social Intelligence Manager, Brand Social

Google Los Angeles, CA, USA ;
New York, NY, USA ; +1 more

This role may also be located in our Playa Vista, CA campus.

Applicants in the County of Los Angeles:
Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Applicants in San Francisco:
Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.

Note:

By applying to this position you will have an opportunity to share your preferred working location from the following:
Los Angeles, CA, USA;
New York, NY, USA;
San Francisco, CA, USA
.

• Bachelor's degree or equivalent practical experience.
• 9 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
• Experience managing cross-functional or cross-team projects.

• Experience at large consumer brands, ideally tech experience or interest in automation and AI.
• Experience managing large, complex programs.
• Experience innovating upon standard industry practices.
• Experience analyzing social and earned media data from industry-leading social listening software and databases (e.g., Brandwatch, Cision, Meltwater, Talkwalker, Sprinklr, Tubular, and similar).
• Experience with social media strategy or traditional media planning.
• Investigative mindset with strong quantitative reasoning, creativity, and strategic skills.

The Brand Social marketing team's goal is to redefine modern marketing for the industry and enable demonstrable business growth - by elevating social to the center of Google's marketing model driven by AI, influencers, and trends.

In this role, you will lead Google’s Cultural Listening program and will connect social signals to human behavior, distinguish meaningful shifts from momentary noise, and turn those community insights into clear direction for marketing, creative and product teams. You will live in social conversation daily, helping us manage issues and opportunities as they arise, while driving marketing’s larger understanding of cultural shifts.

You will also lead day-to-day operations of the global, 24/7 listening program, directing agency and vendor partners. You will oversee systems for monitoring, triage and real-time community engagement, for cultural moments, positive mentions, brand safety issues, and emerging risks. You will leverage AI and automation to scale our listening systems, using signals to inform long-term product roadmaps, brand marketing and daily channel automation briefs.

You will improve listening systems and cross-functional processes through AI and automation. You will investigate what positive and negative signals reveal about recurring needs, friction, workarounds, and unexpected uses, working with product partners to assess implications and inform decisions. You will be involved in Google’s brand channel programming priorities, including by inputting goals of owned social media channels and informing content, campaign and channel briefs.

You will combine investigative excellence with storytelling, cultural curiosity, and operational leadership. You are fascinated by people and communities, understand how platform mechanics shape participation and distribution, and can distinguish a finding from an interpretation that needs further investigation.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing…