CRM & Loyalty Senior Manager | PerriconeMD

About THG We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.  

With us, you’ll go further, faster. What are you waiting for? Life at THG Beauty We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader. Why be a CRM & Loyalty Senior Manager at THG Beauty? At Perricone MD, we believe healthy living is beautiful living. Our ground-breaking formulations utilize patented nutrient antioxidants to repair damage from environmental stress and lifestyle habits.

As the leading authority on anti-inflammatory ingredients, we continue to set industry standards through rigorous research and science-led innovation.

We are seeking a commercially driven CRM & Loyalty Manager to lead customer lifecycle marketing for Perricone MD. This role is responsible for driving customer retention, repeat purchase, and lifetime value through email, SMS, and loyalty initiatives. As a hands-on operator, you will execute campaigns, analyze performance, and continuously optimize the customer journey to ensure CRM remains a primary driver of global revenue growth.

This is a high-impact role requiring a data-led mindset and a clear understanding of how personalized communication contributes to brand loyalty. You will be critical in improving customer lifetime value (LTV) and ensuring consistent, high-quality engagement with our consumer base.

As CRM & Loyalty Senior Manager, you’ll:  CRM Strategy & Campaign Execution Own the end-to-end planning and execution of CRM campaigns across email and SMS channels.

Develop and manage a comprehensive CRM calendar aligned with commercial priorities, product launches, and brand campaigns.

Drive revenue through sophisticated segmentation, targeting, and personalization strategies.

Ensure flawless execution of all promotional, product, and lifecycle communications to maintain brand integrity.

Lifecycle, Automation & Loyalty Build and optimize high-conversion automated flows, including Welcome, Abandoned Cart/Browse, Post-Purchase, and Re-engagement.

Manage the day-to-day evolution of the loyalty program to drive member acquisition and repeat purchase behavior.

Continuously expand lifecycle coverage and test journeys to improve customer retention and engagement frequency.

Partner with cross-functional teams to integrate loyalty initiatives as a key lever for LTV growth.

Performance, Analytics & Operations Own CRM performance reporting, tracking key metrics including revenue contribution, open rates, CTR, and conversion.

Manage CRM platforms (Listrak or equivalent), ensuring best practices for deliverability, list health, and data integrity.

Develop and execute a robust testing roadmap across subject lines, content, offers, and send strategies.

Analyze customer behavior and segmentation…