Manager, Lifecycle Marketing

Position: Manager, Lifecycle Marketing - Banana Republic
About Banana Republic Banana Republic is a storyteller’s brand, outfitting the modern explorer with high-quality, expertly crafted collections made to inspire and enrich life’s journeys. Founded in 1978 in San Francisco, we continue to evolve our heritage of exploration through thoughtfully designed apparel and accessories that blend timeless style with exceptional craftsmanship.

Our team is made up of passionate, curious storytellers — creators and visionaries who seek out what’s next and bring it to life through elevated design, immersive experiences, and a shared spirit of creativity and innovation.

About the role

We are seeking a dynamic and experienced Manager to be an essential role in continuous development, optimization and support for Banana Republic’s CRM and retention strategies. This data-driven, customer-focused individual will be an integral part of the CRM Retention marketing team whose objective is to understand customer behaviors that drive long term value, loyalty and engagement and identify opportunities for personalization across the customer lifecycle.

What you'll doOwn the lifecycle roadmap

Own the lifecycle and triggered program portfolio across Email, SMS, & Push (including high-intent behavioral triggers, post-purchase and order communications, low in stock, and loyalty) across all verticals, including   Specialty and   Factory, with a distinct plan for each customer.

Prioritize the highest-value customer moments over program count. Make the call on what to build, scale, fix, or stop.

Own lifecycle across Email, SMS, and Push so programs work together across channels, not alongside each other.

Partner with the teams that own batch communications so triggered and lifecycle programs complement them and customers get the right message at the right time.

Diagnose performance and tell the story

Own program-level performance reporting and know it cold. Diagnose what is moving and why, including year-over-year and week-over-week changes.

Separate real efficiency gains from mix shifts and volume effects, and attributed demand from incremental demand.

Reconcile data across sources and validate your numbers before they reach leadership.

Translate results into clear business implications for senior leaders: what happened, why it matters, and what we are doing about it.

Test and learn

Build and run a test agenda tied to real strategic questions: what is incremental, which customer should receive what, and how much communication is productive.

Read results carefully, know what a test actually proved, and make a clear scale, modify, or stop recommendation.

Move toward customer-level contact strategy

Help shape how we decide the best communication for a customer when they qualify for several luate decisions on demand, engagement, and file health together, not demand alone.

Work with analytics and CRM partners to deepen personalization where it creates measurable value.

Execute with rigor

Run program builds, launches, and QA end to end with Digital Production, Brand and Content, Analytics, and our technology and vendor partners.

Manage timelines and hold partners accountable. Escalate early, with a recommendation attached.

Direct Mail (Retention)
Full end-to-end management of our retention Direct Mail program, including audience selection, creative briefing, execution and measuring incrementality and ROI.Who you areWhat Great Looks Like Independent. You take an ambiguous problem from question to recommendation with minimal direction, and you bring solutions when you flag issues.

Strategic. You connect the tactical decision to the bigger customer and business question.

Analytical and precise. You are comfortable in the data, you check your own work, and you are careful not to claim more than the…